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July 07, 2008 09:55 ET

High Growth Reported for the World Tampons Market

LONDON, UNITED KINGDOM--(Marketwire - July 7, 2008) - Reportlinker.com announces that a new market research report related to the Feminine hygiene industry is available in its catalogue.

World Tampons Market

http://www.reportlinker.com/p090574/World-Tampons-Market.html

This report analyzes the worldwide markets for Tampons in US$ million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015 The report profiles 35 companies including many key and niche players worldwide such as Johnson & Johnson, Kimberly Clark Corporation, Lil-lets Group Limited, Natracare LLC, Playtex Products, Inc., Procter & Gamble, and Rostam Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


TAMPONS MCP-1576 
A GLOBAL STRATEGIC BUSINESS REPORT 


CONTENTS 


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 
Study Reliability And Reporting Limitations I-1 
Disclaimers I-2 
Data Interpretation & Reporting Level I-2 
Quantitative Techniques & Analytics I-3 
Product Definitions and Scope of Study I-3 

II. EXECUTIVE SUMMARY 

1. Outlook II-1 
Global Market Review II-1 
Table 1: Potential Target Market by Country (includes 
corresponding Graph/Chart) II-1 
Regional Markets II-2 

2. Feminine Hygiene Products - A Broader Perspective II-3 

Necessity for Women II-3 
Women: No Longer A Captive Market II-3 
The Convenience Factor II-3 
Packaging: Thinking Out of the Box II-4 
Teenagers-Spotlighted! II-4 
Consumer Education - A Core Issue II-4 
Stake of Nonwovens II-5 

3. Tampons - Market Dynamics II-6 
Growing Preference for Organic Products II-6 
Status of Private Label Tampons II-6 
Factors Influencing the Tampon Market II-6 
Factors Influencing Tampon Adoption (Impact on Selection-- 
Rated on 1to10 Scale) II-7 
Packaging and Marketing of Tampons II-7 
Innovation in Tampons II-7 
Misperceptions About Tampons' Use II-8 
Concerns Related to Anatomy and Tampon Functions II-8 
Concerns About Virginity II-8 
Coping with TSS II-8 

4. Product Overview II-9 
Topography of Tampon II-9 
Product Segments II-9 
Applicator Tampons II-9 
Digital or Applicator-free Tampons II-10 
A Backdrop II-10 
Tampons in Ancient Times II-10 
Tampon in Modern Form II-10 
Acceptance for Tampon Usage II-11 
How to Handle a Tampon? II-11 
Alternatives to Tampons II-11 
Disposable Menstrual Pads II-11 
Reusable Menstrual Pads II-11 
Silk Sea Sponge Tampons II-11 
Menstrual Cups II-12 
Use of Tampons in STD Diagnosis II-12 

5. Environmental & Health Concerns II-13 
Disposal of Tampons - Affect on Environment II-13 
TSS: Safety of Feminine Sanitary Products Questioned II-13 
Indicators of TSS II-14 
Instances of TSS II-14 
Flipside to Tampon Use II-14 

6. Competitive Scenario II-15 
Brawl in the US Tampon Market II-15 
Table 2: Leading Players in the US Tampons Market (2007) 
Percentage Market Share Breakdown of Sales for Procter & 
Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & 
Johnson, and Others (includes corresponding Graph/Chart) II-15 
Tussle in European Market II-15 
Table 3: Leading Players in the European Tampons Market by 
Region/Country (2004): Market Share by Value Sales for 
Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Private 
Labels, and Others (includes corresponding Graph/Chart) II-16 
Prominence of Private Labels II-16 
Promoting Tampons' Use II-16 
Targeted Marketing of Tampons II-17 
Fostering Brand Awareness II-17 
Private Label Tampons - Influencing Retailer Margins II-17 
Impact of Price on Tampons Market II-18 

7. Regulatory Environment II-19 
How Safe are Tampons? II-19 
Regulations Related to Tampons II-19 
Standardizing Terminology II-19 
Standard Terms to Refer Different Absorbency Levels of Tampons II-19 

8. Launch of Novel Tampons/ Innovations II-20 
Playtex Launches Gentle Glide(R) Tampon II-20 
Kimberly to Launch Internal Female Tampons in Brazil II-20 
Lil-lets to Launch New Tampon II-20 
Playtex Introduces Tampon for Sport Active Female II-20 
New Tampon from Rostam's Kit II-20 
Playtex Releases Beyond II-21 
KC Introduces Kotex in Colombia II-21 
J&J Unveils Comfort in Poland II-21 
Introduction of Today Tampons II-21 
J&J's Carefree Tampons in Australia II-21 
Accantia's Lil-Lets II-21 
Rostam Releases Scented Tampon II-22 
J& J's Tampon in Brazil II-22 
J&J Launches o.b. in Argentina II-22 
o.b. Comfort in Austria II-22 
Rostam Unveils Tampon with Plastic Applicator II-22 
Tampax's Tampon Variation II-22 
Playtex Glides Gently II-23 
P&G Supplies Learner's Kit II-23 

9. Recent Industry Activity II-24 
Accantia to Close Tampon Unit II-24 
Energizer Holdings Acquires Playtex Products II-24 
Accantia Divests Lil-lets to Electra II-24 
Wal-Mart Elects Rostam as Tampons Supplier II-24 
Playtex Restructures II-24 
Lil-lets Gets New Packaging II-25 
KC Enlarges Production in Argentina II-25 
Hartmann Expands Production in Czech Republic II-25 

10. Focus on Select Players II-26 
Johnson & Johnson (US) II-26 
Kimberly Clark Corporation (US) II-26 
Lil-lets Group Limited (UK) II-26 
Natracare LLC (UK) II-26 
Playtex Products, Inc (US) II-27 
Procter & Gamble (US) II-27 
Rostam Ltd. (Israel) II-27 

11. Global Market Perspective II-29 
Table 4: World Recent Past, Current & Future Analysis for 
Tampons by Geographic Region - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Latin America & Rest of World 
Markets Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2000 through 2010 (includes 
corresponding Graph/Chart) II-29 

Table 5: World Long-term Projections for Tampons by Geographic 
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding 
Japan), Latin America and Rest of World Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) II-30 

Table 6: World 10-Year Perspective for Tampons by Geographic 
Region - Percentage Breakdown of Market Share for US, Canada, 
Japan, Europe, Asia-Pacific (excluding Japan), Latin America 
and Rest of World for the Years 2003, 2008 & 2012 (includes 
corresponding Graph/Chart) II-31 

III. MARKET 

1. The United States III-1 
A.Market Analysis III-1 
Overview III-1 
Distribution Scenario III-1 
Table 7: Tampons Market by Distribution Channel (2007E): 
Breakdown of Sales by Drug Stores, Super Markets, Discount 
Stores, and Others (includes corresponding Graph/Chart) III-1 
Drug Stores Improve Share III-1 
Private Labels Expand Share III-2 
Competitive Scenario III-2 
Table 8: Leading Players in the US Tampons Market (2007): 
Percentage Market Share Breakdown of sales for Procter & 
Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & 
Johnson, and Others (includes corresponding Graph/Chart) III-3 
Leading Brands III-3 
Table 9: Leading Brands in the US Tampons Market (2007E): 
Percentage Breakdown of Value and Volume Sales for Tampax, 
Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., 
Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, 
Private Labels and Others (includes corresponding 
Graph/Chart) III-3 

Table 10: Leading Tampon Brands in US Drugstores (2007): 
Percentage Breakdown of Value Sales for Tampax Pearl, 
Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax 
Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax 
Fresh, Private label and Others (includes corresponding 
Graph/Chart) III-4 

Table 11: Leading Tampon Brands at US Drugstores (2007E): 
Percentage Breakdown of Unit Sales for Tampax, Tampax 
Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax 
Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax 
Fresh and Others (includes corresponding Graph/Chart) III-4 

Table 12: Leading Tampon Brands in the US (2002-2006): 
Percentage Breakdown by Value Sales for Tampax, Tampax 
Compak, Tampax Pearl Plastic, Playtex Portables, Playtex 
Beyond, Playtex Slimfits, Playtex Gentle Glide, Kotex, 
o.b., Private Label, and Others (includes corresponding 
Graph/Chart) III-5 
Demographic Influence III-5 
Tampons and Toxic Shock Syndrome III-5 
FDA-Regulations Related to Tampons III-6 
Standard Terms Proposed by FDA for Absorbency Levels of 
Tampons III-7 
Product Launches/Developments III-7 
Strategic Corporate Developments III-9 
Major Players III-9 
Johnson & Johnson III-9 
Kimberly Clark Corporation III-10 
Playtex Products, Inc. III-10 
Procter & Gamble III-10 
First Quality Retail Group III-11 
B.Market Analytics III-11 
Table 13: US Recent Past, Current & Future Analysis for 
Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 (includes 
corresponding Graph/Chart) III-11 

Table 14: US Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-12 

2. Canada III-13 
A. Market Analysis III-13 
Tampons - Regulations III-13 
Major Players III-13 
Procter & Gamble (Canada) III-13 
B.Market Analytics III-14 
Table 15: Canadian Recent Past, Current & Future Analysis 
for Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 
(includes corresponding Graph/Chart) III-14 

Table 16: Canadian Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-14 

3. Japan III-15 
A.Market Analysis III-15 
Overview III-15 
Tampons Dispersion in Japan III-15 
B.Market Analytics III-15 
Table 17: Japanese Recent Past, Current & Future Analysis 
for Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through2010 (includes 
corresponding Graph/Chart) III-15 

Table 18: Japanese Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-16 

4. Europe III-17 
A.Market Analysis III-17 
Overview III-17 
Demographical Influences on Tampon Market III-17 
Standard Code for Tampons' Absorbency III-17 
B.Market Analytics III-18 
Table 19: European Recent Past, Current & Future Analysis 
for Tampons by Geographic Region -France, Germany, Italy, 
United Kingdom, Spain, Russia and Rest of Europe Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2000 through 2010 (includes corresponding 
Graph/Chart) III-18 

Table 20: European Long-term Projections for Tampons by 
Geographic Region -France, Germany, Italy, United Kingdom, 
Spain, Russia and Rest of Europe Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-19 

Table 21: European 10-Year Perspective for Tampons by 
Geographic Region - Percentage Breakdown of Market Share for 
France, Germany, Italy, United Kingdom, Spain, Russia and 
Rest of Europe for the Years 2003, 2008 & 2012 (includes 
corresponding Graph/Chart) III-20 

4a. France III-21 
A.Market Analysis III-21 
Overview III-21 
Market Share of Major Players III-21 
Table 22: Leading Players in French Tampons Market (2006): 
Market Share by Value Sales for Procter & Gamble, Johnson 
& Johnson, Private Labels, and Others (includes 
corresponding Graph/Chart) III-21 
B. Market Analytics III-21 
Table 23: French Recent Past, Current & Future Analysis for 
Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 
(includes corresponding Graph/Chart) III-21 

Table 24: French Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-22 

4b. Germany III-23 
A.Market Analysis III-23 
Overview III-23 
Market Share of Major Players III-23 
Table 25: Leading Players in German Tampons Market (2006): 
Market Share by Value Sales for Johnson & Johnson, 
Kimberly-Clark, Private Labels, and Others (includes 
corresponding Graph/Chart) III-23 
Product Launches/Developments III-23 
B.Market Analytics III-24 
Table 26: German Recent Past, Current & Future Analysis for 
Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 
(includes corresponding Graph/Chart) III-24 

Table 27: German Long-term Projections Analysis for Tampons 
Market Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) III-24 

4c. Italy III-25 
A.Market Analysis III-25 
Overview III-25 
Low Penetration of Tampons III-25 
Market Share of Major Players III-25 
Table 28: Leading Players in the Italian Tampons Market 
(2006): Market Share by Value Sales for Procter & Gamble 
and Johnson & Johnson III-25 
B.Market Analytics III-26 
Table 29: Italian Recent Past, Current & Future Analysis for 
Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 (includes 
corresponding Graph/Chart) III-26 

Table 30: Italian Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-26 

4d. The United Kingdom III-27 
A.Market Analysis III-27 
Overview III-27 
Market for Tampons in the UK III-27 
Market Share of Select Players III-27 
Table 31: Leading Players in Tampons Market of theUK 
(2006): Market Share by Value Sales for Procter & Gamble, 
Kimberly-Clark, Private Labels, andOthers (includes 
corresponding Graph/Chart) III-27 
Product Launches/Developments III-28 
Strategic Corporate Developments III-28 
Major Players III-29 
Lil-lets Group Limited III-29 
Natracare LLC III-29 
B.Market Analytics III-30 
Table 32: UK Recent Past, Current & Future Analysis for 
Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 (includes 
corresponding Graph/Chart) III-30 

Table 33: UK Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-30 

4e. Spain III-31 
A.Market Analysis III-31 
Overview III-31 
Market Share of Select Players III-31 
Table 34: Leading Players in the Spanish Tampons Market 
(2006): Market Share by Value Sales for Procter & Gamble, 
Johnson & Johnson, Private Labels and Others (includes 
corresponding Graph/Chart) III-31 
B.Market Analytics III-31 
Table 35: Spanish Recent Past, Current & Future Analysis for 
Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 includes 
corresponding Graph/Chart) III-31 

Table 36: Spanish Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-32 

4f. Russia III-33 
A.Market Analysis III-33 
Overview III-33 
Tampons-- Unaffordable for Russians? III-33 
B.Market Analytics III-33 
Table 37: Russian Recent Past, Current & Future Analysis for 
Tampons Market Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2000 through 2010 
(includes corresponding Graph/Chart) III-33 

Table 38: Russian Long-term Projections for Tampons Market 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-34 

4g. Rest of Europe III-35 
A.Market Analysis III-35 
Overview III-35 
Tampons in Ireland III-35 
Market Share of Select Players III-35 
Table 39: Leading Players in Rest of European Tampons 
Market (2004): Market Share by Value Sales for Procter & 
Gamble, Johnson & Johnson, Private Labels, and Others 
(includes corresponding Graph/Chart) III-35 
Product Launches/Developments III-35 
Strategic Corporate Developments III-36 
B.Market Analytics III-36 
Table 40: Rest of Europe Recent Past, Current & Future 
Analysis for Tampons Market Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2000 through 
2010 (includes corresponding Graph/Chart) III-36 

Table 41: Rest of Europe Long-term Projections for Tampons 
Market Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) III-37 

5. Asia-Pacific III-38 
A.Market Analysis III-38 
Overview III-38 
Low Level of Tampons Acceptance in China III-38 
Hong Kong III-38 
Product Launches/Developments III-38 
B. Market Analytics III-39 
Table 42: Asia-Pacific Recent Past, Current & Future 
Analysis for Tampons Market Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2000 through 
2010 (includes corresponding Graph/Chart) III-39 

Table 43: Asia-Pacific Long-term Projections for Tampons 
Market Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2011 through 2015 
(includescorresponding Graph/Chart) III-39 

6. Latin America III-40 
A.Market Analysis III-40 
Overview III-40 
Brazilian Market for Tampons III-40 
Table 44: Leading Brands in the Brazilian Internal Female 
Tampons Market (2006): Percentage Breakdown of Value Sales for 
OB, Tampax and Others (includes corresponding Graph/Chart) III-40 
Product Launches/Developments III-40 
Strategic Corporate Developments III-41 
B.Market Analytics III-42 
Table 45: Latin American Recent Past, Current & Future 
Analysis for Tampons Market Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2000 through 
2010 (includes corresponding Graph/Chart) III-42 

Table 46: Latin American Long-term Projections for Tampons 
Market Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) III-42 

7. Rest of World III-43 
A.Market Analysis III-43 
Overview III-43 
Glitches for Tampon Adoption III-43 
Tampons Market in Israel III-43 
Major Players III-43 
Lil-lets (SA) Pty (South Africa) III-43 
Rostam Ltd. (Israel) III-43 
B.Market Analytics III-44 
Table 47: Rest of World Recent Past, Current & Future 
Analysis for Tampons Market Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2000 through 
2010 (includes corresponding Graph/Chart) III-44 

Table 48: Rest of World Long-term Projections for Tampons 
Market Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2011 through 2015 
(includescorresponding Graph/Chart) III-44 

IV. COMPETITIVE LANDSCAPE

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