Contact Information: Erik Arvidson Matter Communications for High Liner Foods (USA), Inc. 978-499-9250 x320 www.matternow.com
High Liner Foods Further Strengthens Sustainability Efforts With SFP Partnership
Collaboration With Sustainable Fisheries Partnership to Help Company Attain Its Long Term Goal of 100 Percent of Its Procured Seafood as Certified Sustainable
| Source: High Liner Foods Inc.
DANVERS, MA--(Marketwire - January 25, 2010) - High Liner Foods Inc., a leading North American
processor and marketer of superior quality seafood, today announced that it
has partnered with the Sustainable Fisheries Partnership, a collaboration
that will strengthen High Liner Foods' commitment toward promoting healthy
oceans and improving fisheries worldwide.
Through this new partnership, High Liner Foods will work closely with the
SFP to develop programs and strategies to ensure High Liner Foods customers
of the sustainability of their supply chain, and advance toward the
company's long term goal of purchasing 100 percent of its raw materials and
commodities from certified sustainably caught or farmed seafood.
"We are very committed to running our business sustainably. Well managed
and sustainable fishing is essential for healthy oceans, cultures and
economies," said Henry Demone, president and CEO of High Liner Foods. "This
partnership builds on existing relationships with the Marine Stewardship
Council, the Aquaculture Certification Council, the Global Aquaculture
Alliance, as well as other organizations that share similar objectives."
Founded in 2006 as an independent, non-governmental organization (NGO), the
SFP provides strategic and technical guidance to seafood suppliers and
producers with the goal of building consensus around specific improvements
in policies, conservation efforts and fishing practices.
High Liner Foods has worked with the SFP and suppliers on fishery
improvement projects to ensure that High Liner Foods' High Liner®,
FPI®, Fisher Boy® and Sea Cuisine™ brands, as well as its private
label portfolios, include certified sustainable products according to
standards set by the MSC and the ACC. These initiatives will help to ensure
that procured seafood meets High Liner Foods' standards of quality and food
safety.
"SFP has worked closely with High Liner Foods over the past several years
in a number of fishery industry sectors, particularly in improving
whitefish sustainability and supply," said Jim Cannon, CEO of the
Sustainable Fisheries Partnership. "We are honored to have been selected to
work with them in developing a world-class program that will make them one
of the world leaders in providing their customers with sustainable
seafoods."
"We are excited and proud to be working closely with SFP to advance our
mission of ensuring the long term sustainability of our supply," said Bill
DiMento, Corporate Director of Sustainability for High Liner Foods. "The
combined leadership efforts of High Liner Foods and the Sustainable
Fisheries Partnership will result in a much brighter future in the seafood
business for generations to come."
About High Liner Foods Incorporated
High Liner Foods Incorporated is a leading North American processor and
marketer of prepared, value-added frozen seafood. High Liner's branded
products are sold throughout the United States, Canada and Mexico under the
High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and
are available in most grocery and club stores. The Company also sells its
High Liner®, FPI® and Mirabel® food service products to restaurants
and institutions, and is a major supplier of private label seafood products
to North American food retailers and food service distributors. High Liner
Foods is a publicly traded Canadian company. Its common shares trade under
the symbol HLF and its Non-Voting Equity Shares trade under the symbol
HLF.A on the Toronto Stock Exchange.