SOURCE: High Liner Foods (USA), Inc.

High Liner Foods (USA), Inc.

September 01, 2009 12:19 ET

High Liner Foods Launches New Website for Fisher Boy®

FisherBoy.com Helps Families Plan a Delicious and Inexpensive Meal Any Day of the Week

DANVERS, MA--(Marketwire - September 1, 2009) - High Liner Foods (USA), Inc., a leading North American processor and marketer of prepared, value-added frozen seafood, has recently launched a new consumer-focused website at www.fisherboy.com. The new website provides information on Fisher Boy®, High Liner Foods' line of frozen seafood products that are convenient, nutritious timesavers for today's busy families.

The new Website supplies busy Mom's with instant access to Fisher Boy product information, including coupons, product locators, fun recipes and delicious meal ideas for the whole family. New features to the website include:

-- Coupon download: Allows visitors to easily download coupon(s) for a discount on their favorite Fisher Boy products

-- Seafood is smart food®: This tool educates families on the many health benefits that result from eating seafood as little as twice a week. Visitors can learn the ample benefits eating seafood has on the brain, heart and body; along with some interesting facts on fresh versus frozen fish

-- Product locator: Provides Fisher Boy fans a comprehensive list of retail grocery stores that carry their favorite Fisher Boy products

-- Fisher Boy Recipes: Busy families can now turn to FisherBoy.com for new dinner and snack recipes featuring Fisher Boy products

"Families today are increasingly pressed for time and are always on the lookout for great meal ideas at reasonable prices, and Fisher Boy products have consistently filled this void," said Jeff Tahnk, Director of Marketing, High Liner Foods. "With the launch of the enhanced FisherBoy.com site, we'll be able to offer consumers a one-stop resource to help families plan their meals as well as locate and find savings on their favorite Fisher Boy products."

The new website can be found at www.FisherBoy.com.

About High Liner Foods Incorporated

High Liner Foods Incorporated is a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI® and Mirabel® food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange.

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