Contact Information: Contact: Kelly Wyatt High Liner Foods (USA), Inc. 978-750-5324 www.FisherBoy.com Stacey Allaire Matter Communications for High Liner Foods (USA), Inc. 978-499-9250 x247 www.matternow.com
High Liner Foods Launches New Website for Fisher Boy(R)
FisherBoy.com Helps Families Plan a Delicious and Inexpensive Meal Any Day of the Week
| Source: High Liner Foods (USA), Inc.
DANVERS, MA--(Marketwire - September 1, 2009) - High Liner Foods (USA), Inc., a leading North
American processor and marketer of prepared, value-added frozen seafood,
has recently launched a new consumer-focused website at www.fisherboy.com.
The new website provides information on Fisher Boy®, High Liner Foods'
line of frozen seafood products that are convenient, nutritious timesavers
for today's busy families.
The new Website supplies busy Mom's with instant access to Fisher Boy
product information, including coupons, product locators, fun recipes and
delicious meal ideas for the whole family. New features to the website
include:
-- Coupon download:
Allows visitors to easily download coupon(s) for a discount on their
favorite Fisher Boy products
-- Seafood is
smart food®: This tool educates families on the many health benefits
that result from eating seafood as little as twice a week. Visitors can
learn the ample benefits eating seafood has on the brain, heart and body;
along with some interesting facts on fresh versus frozen fish
-- Product
locator: Provides Fisher Boy fans a comprehensive list of retail
grocery stores that carry their favorite Fisher Boy products
-- Fisher Boy Recipes:
Busy families can now turn to FisherBoy.com for new dinner and snack
recipes featuring Fisher Boy products
"Families today are increasingly pressed for time and are always on the
lookout for great meal ideas at reasonable prices, and Fisher Boy products
have consistently filled this void," said Jeff Tahnk, Director of
Marketing, High Liner Foods. "With the launch of the enhanced FisherBoy.com
site, we'll be able to offer consumers a one-stop resource to help families
plan their meals as well as locate and find savings on their favorite
Fisher Boy products."
The new website can be found at www.FisherBoy.com.
About High Liner Foods Incorporated
High Liner Foods Incorporated is a leading North American processor and
marketer of prepared, value-added frozen seafood. High Liner's branded
products are sold throughout the United States, Canada and Mexico under the
High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and
are available in most grocery and club stores. The Company also sells its
High Liner®, FPI® and Mirabel® food service products to restaurants
and institutions, and is a major supplier of private label seafood products
to North American food retailers and food service distributors. High Liner
Foods is a publicly traded Canadian company. Its common shares trade under
the symbol HLF and its Non-Voting Equity Shares trade under the symbol
HLF.A on the Toronto Stock Exchange.