SOURCE: High Liner Foods (USA), Inc.

June 11, 2009 12:42 ET

High Liner Foods Unveils New Web Destination for Seafood Lovers and Busy Families

SeaCuisine.com Offers a Complete Resource for Coupons, Cooking Tips, and Meal Ideas

DANVERS, MA--(Marketwire - June 11, 2009) - High Liner Foods (USA), Inc., a leading North American processor and marketer of prepared, value-added frozen seafood, has launched a new consumer-focused website at www.seacuisine.com. The new site provides detailed information about High Liner Sea Cuisine™, a new line of chef-inspired, restaurant-quality prepared seafood entrées, and offers consumers a one-stop resource to obtain tips, recipes and product information for High Liner Sea Cuisine™.

Now families with all levels of cooking expertise, ranging from budding chefs to those interested in creating convenient and easy to prepare meals, have access to a wealth of information on preparing delicious seafood choices, planning for meals, and everything in between to expand their cooking knowledge. Exciting and useful features of the website include:

-- Tips & Techniques: Chef Owen Tilley, High Liner Foods Executive Chef and Director of Culinary, shares his personal cooking tips, techniques and recipes for preparing delectable seafood dinners for the whole family. This section of the website also shares Chef Tilley's secrets on everything from picking the perfect mango, to the culinary difference between virgin and extra virgin olive oil

-- Side Dish Shortcuts™: This interactive Side Dish Shortcuts meal matrix makes any Sea Cuisine entrée a complete restaurant-quality experience in less than thirty minutes. This is the perfect tool for busy families that do not want to sacrifice time or flavor when preparing a meal

-- Consumer testimonials: Hear what fish-enthusiasts have to say when they are secretly served Sea Cuisine. Web sites visitors can check out a behind-the-scenes video of the experience to see real consumer reactions

-- Seafood is smart food®: This section provides a compilation of the many health benefits that result from eating seafood as little as twice a week. Visitors can learn the ample benefits from eating seafood for your brain, heart and body; along with some interesting facts on fresh versus frozen fish

-- Product locator: This feature provides a handy tool to show seafood lovers exactly where they can purchase their favorite Sea Cuisine flavors, at the convenience of their nearest grocer or warehouse and club stores

-- Coupon download: Guests to the Web site can download Sea Cuisine coupon(s) for valuable discounts, enjoying their favorite flavors at wallet-friendly prices

-- Talk to the Chef: Visitors can sign up to receive Sea Cuisine's quarterly newsletter, "Talk to the Chef," filled with seasonal advice and tips from Chef Tilley. Recipients can look forward to receiving Side Dish Shortcut ideas, coupon reminders, and information on how to participate in current promotions

"At High Liner Foods, we think every family deserves the opportunity to create a restaurant-quality experience at home, and SeaCuisine.com presents both seasoned cooks and kitchen newcomers with an abundance of tips, recipes and resources to propel at-home cooks to the next level," said Chef Tilley.

Visitors to www.seacuisine.com can also enter High Liner Food's win-a-chef sweepstakes. One lucky winner will receive the grand prize, personal cooking lessons with Chef Tilley in the privacy of their own home. Chef Tilley will share his secrets on picking the freshest ingredients and have the winner (and up to three friends) cooking like professionals in no time. The winner will also receive up to $200 in groceries and a $200 gift certificate to Cooking.com.

High Liner Sea Cuisine™ provides the home cook with convenient, delicious, chef-inspired seafood, from the freezer to the kitchen table in just one simple step. High Liner Sea Cuisine suggested retail price is $7.99 USD and is available in both retail and club stores.

The new website can be found at www.seacuisine.com.

About High Liner Foods Incorporated

High Liner Foods Incorporated is a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI® and Mirabel® food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange.

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