Contact Information: Mark Zieff High Liner Foods (USA), Inc. 978-750-5303 www.seacuisine.com Marisa Carullo Matter Communications for High Liner Foods (USA), Inc. 978-499-9250 x320 www.matternow.com Twitter.com/SeaCuisine
High Liner Foods Unveils New Web Destination for Seafood Lovers and Busy Families
SeaCuisine.com Offers a Complete Resource for Coupons, Cooking Tips, and Meal Ideas
| Source: High Liner Foods (USA), Inc.
DANVERS, MA--(Marketwire - June 11, 2009) - High Liner Foods (USA), Inc., a leading North
American processor and marketer of prepared, value-added frozen seafood,
has launched a new consumer-focused website at www.seacuisine.com. The new
site provides detailed information about High Liner Sea Cuisine™, a new
line of chef-inspired, restaurant-quality prepared seafood entrées, and
offers consumers a one-stop resource to obtain tips, recipes and product
information for High Liner Sea Cuisine™.
Now families with all levels of cooking expertise, ranging from budding
chefs to those interested in creating convenient and easy to prepare meals,
have access to a wealth of information on preparing delicious seafood
choices, planning for meals, and everything in between to expand their
cooking knowledge. Exciting and useful features of the website include:
-- Tips &
Techniques: Chef Owen Tilley, High Liner Foods Executive Chef and
Director of Culinary, shares his personal cooking tips, techniques and
recipes for preparing delectable seafood dinners for the whole family. This
section of the website also shares Chef Tilley's secrets on everything from
picking the perfect mango, to the culinary difference between virgin and
extra virgin olive oil
-- Side Dish
Shortcuts™: This interactive Side Dish Shortcuts meal matrix makes
any Sea Cuisine entrée a complete restaurant-quality experience in less
than thirty minutes. This is the perfect tool for busy families that do not
want to sacrifice time or flavor when preparing a meal
-- Consumer
testimonials: Hear what fish-enthusiasts have to say when they are
secretly served Sea Cuisine. Web sites visitors can check out a
behind-the-scenes video of the experience to see real consumer reactions
-- Seafood is
smart food®: This section provides a compilation of the many health
benefits that result from eating seafood as little as twice a week.
Visitors can learn the ample benefits from eating seafood for your brain,
heart and body; along with some interesting facts on fresh versus frozen
fish
-- Product
locator: This feature provides a handy tool to show seafood lovers
exactly where they can purchase their favorite Sea Cuisine flavors, at the
convenience of their nearest grocer or warehouse and
club stores
-- Coupon
download: Guests to the Web site can download Sea Cuisine coupon(s) for
valuable discounts, enjoying their favorite flavors at wallet-friendly
prices
-- Talk to the Chef: Visitors can sign up to receive Sea Cuisine's
quarterly newsletter, "Talk to the Chef," filled with seasonal advice and
tips from Chef Tilley. Recipients can look forward to receiving Side Dish
Shortcut ideas, coupon reminders, and information on how to participate in
current promotions
"At High Liner Foods, we think every family deserves the opportunity to
create a restaurant-quality experience at home, and SeaCuisine.com presents both seasoned
cooks and kitchen newcomers with an abundance of tips, recipes and
resources to propel at-home cooks to the next level," said Chef Tilley.
Visitors to www.seacuisine.com can also enter High Liner Food's win-a-chef sweepstakes.
One lucky winner will receive the grand prize, personal cooking lessons
with Chef Tilley in the privacy of their own home. Chef Tilley will share
his secrets on picking the freshest ingredients and have the winner (and up
to three friends) cooking like professionals in no time. The winner will
also receive up to $200 in groceries and a $200 gift certificate to
Cooking.com.
High Liner Sea Cuisine™ provides the home cook with convenient,
delicious, chef-inspired seafood, from the freezer to the kitchen table in
just one simple step. High Liner Sea Cuisine suggested retail price is
$7.99 USD and is available in both retail and club stores.
The new website can be found at www.seacuisine.com.
About High Liner Foods Incorporated
High Liner Foods Incorporated is a leading North American processor and
marketer of prepared, value-added frozen seafood. High Liner's branded
products are sold throughout the United States, Canada and Mexico under the
High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and
are available in most grocery and club stores. The Company also sells its
High Liner®, FPI® and Mirabel® food service products to restaurants
and institutions, and is a major supplier of private label seafood products
to North American food retailers and food service distributors. High Liner
Foods is a publicly traded Canadian company. Its common shares trade under
the symbol HLF and its Non-Voting Equity Shares trade under the symbol
HLF.A on the Toronto Stock Exchange.