High Performance Beverage Co. Announces Creation of New Lemon Lime Flavor

CAVE CREEK, AZ--(Marketwired - Apr 13, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce the creation of a new Lemon Lime flavor for their High Performance Sports Drink.

High Performance Beverages new Lemon Lime flavor was created by Allen Flavors and is now being taste tested through various focus groups and is expected to be put into production within the next 60 days. This new flavor will now represent the second of several flavors expected to be put into production in 2016.

In other related news, the company is now in its final stages for the creation of a powdered formulation for its High Performance Sports Drink. The powdered formulation will come in several new flavors and help to diversify the Company's product line with a one of a kind product that does not take up as much retail shelf space and is appealing in ease and convenience to the retail consumer.

Toby McBride, High Performance Beverage CEO, stated, "The introduction of a new Lemon Lime flavor and new line of powdered formulations represent an exciting time for our company. We believe that diversification will be the key to our success, as we grow closer to having the ability to offer a variety of products to distributors and big box retailers in the U.S and Canada."

As previously reported, the company is pleased to announce it has settled its litigation with Alpha Capital Anstalt with both parties agreeing to an amicable settlement that resulted in a significant reduction to what Anstalt was initially asking for in interest and penalties. All settlement provisions have been met and all documents have been executed and filed with the courts in order to have the lawsuit dismissed. This Settlement Agreement supersedes the lawsuit and any previously awarded judgements attached to it.

About High Performance Beverage Company
High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website

www.bev.highperformancebeverage.com

Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.