SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

August 24, 2015 08:30 ET

High Performance Beverage Co. Announces First Successful Production Run and Start of Pre-Order Sales for Their High Performance Sports Drink

Official Online Sales to Begin September 05, 2015 Through Amazon.com

CAVE CREEK, AZ--(Marketwired - Aug 24, 2015) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce that they have successfully completed their initial 60,000 bottle test run of its High Performance Sports Drink.

Pre-orders for their recent flavor enhanced "Performance Punch" will be taken through their website www.highperformancebeverage.com starting August 24, 2015. Consumers are asked to click on the Order icon and then Pre-order banner in order to fill out information to place their Pre-order. The Company expects orders to be fulfilled on or around September 05, 2015.

The Company is also pleased to announce that starting September 05, 2015 consumers will be able to purchase all High Performance Beverage products at Amazon.com.

Amazon.com is currently the largest Internet-based retailer in the United States with headquarters in Seattle, Washington and will be handling marketing, sales, credit card processing and shipping of all High Performance Sport Drinks on their website www.amazon.com and through the Company's market page at www.highperformancebeverage.com. At the appropriate time, the Company also plans on working with Amazon.com for its international sales.

The Company's Performance Sports drink will be retailed at $35.99 per 12 bottle case. Careful consideration to the price point was taken into consideration since Amazon.com offers free shipping for orders over $35.00. By creating this price point High Performance Beverage will offer a more cost effective way of purchasing their product because of the free shipping.

Mike Holley, High Performance Beverage President, stated. "We are ecstatic with the progress our company has made in bringing our High Performance Sports Drink into production. We are equally excited to have the largest internet based retail company in the United States handling all aspects of online sales for us. This relationship will allow us to focus on our core operations and to continue to develop brand awareness through strategic marketing and various professional sports." He also stated, "We are currently negotiating with several groups that have expressed a strong interest in supplying us with long term working capital. As we draw closer to negotiating terms, we will look to initiate production of 3 additional flavors and look to start retail distribution for consumer purchases at retail stores throughout the United States."

Sweepstakes Winners:
Upon retail availability, the Company will start shipping out product to its High Performance Beverage Sweepstakes winners. We look forward to receiving positive testimonials once they try out our great tasting product.

For more information about the company and its products go to:
High Performance Beverage

www.highperformancebeverage.com

About High Performance Beverage Company
High Performance Beverage Company has created a new beverage segment, under the trade name, High Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's performance sport drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between various supplements that help with mental focus, performance, energy, hydration and recovery drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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