SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

September 14, 2016 07:30 ET

High Performance Beverage Co. Confirms Meeting With Walmart for Distribution in Mexico, Talks to Include Potential Sales in Sam's Clubs in U.S.

CAVE CREEK, AZ--(Marketwired - Sep 14, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce confirmation of their meeting with Walmart for distribution of its High Performance Sports Drink in Mexico.

Walmart de Mexico (WALMEX) represents Walmart's largest division outside of the U.S. consisting of 2,363 stores around the country, including 256 Walmart Supercenter stores and 160 Sam's Club stores.

The meeting is currently set for October 05, 2016 at Walmart's corporate headquarters in Bentonville, AK and will include executive buyers from WALMEX and U.S. representatives. Any distribution into Mexico will be handled by Pro Prom, High Performance Beverages Licensee for Mexico, Central & South America. The Company also expects to start preliminary discussions on North American distribution in Sam's Clubs which has been initiated by Joey Girardin of Girardin International Marketing and Consulting Group. 

Toby McBride, High Performance Beverage CEO, stated, "We are extremely grateful for the work that has been done by both Pro Prom and Girardin International Marketing and Consulting Group for the meetings set up with Walmart executives. While optimistic, we realize that with fast potential growth come many challenges that will need to be addressed. With that in mind, I would like to briefly address the Company's recent decision to increase its authorized shares. While we understand our shareholders concern, the increase is not necessarily reflective of the Company's intent to dramatically increase its outstanding shares. Rather, we felt it necessary to be proactive and prepared in the event of our decision to utilize our previously announced $5 million credit facility. Should that become necessary, it would be related to significant progress with our operations, inventory controls, distribution and sales. We would view that as a significant positive for our company. Our only other alternative would have been to do a reverse split in order to create reserve shares and that was not an option. We are hopeful that eventual royalties from sales through Pro Prom will allow us to eliminate our remaining notes, fuel growth and procure more conventional forms of financing. Taking this proactive approach is our best option to ensure our abilities to meet potential supply and demand needs. Additionally, unlike a stock split that is irreversible, we can always modify and reduce our authorized shares at a later date." 

To purchase High Performance Sports Drink on Amazon Go to:

About Pro Prom

ProProm Mexico with offices in Mexico City DF, Monterrey Mexico and Guadalajara Mexico, is a 20 year old company specializing in the deployment and marketing of new products through the aggressive market penetration of new brands through their abilities to elevate brands with dedication, intensity, professionalism and the overall synergy they create when bringing a product to market. Most notably, ProProm was instrumental with the introduction and success of the Gatorade brand in Mexico. To date, ProProm has successfully completed 450 projects with over 200 satisfied clients netting 30 award winning campaigns. Currently, ProProm represents 200 brands including Jelly Belly, Canada Beef, Oleico, Unifoods and Perfect Choice.

Pro Prom Corporate Website:

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website:

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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