SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

November 03, 2016 07:30 ET

High Performance Beverage Co. Develops New Line Of Hemp Protein Infused Sports Drinks Named 5 Star Protein Sports Drink

CAVE CREEK, AZ--(Marketwired - Nov 3, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce the development and plans to produce and market a brand new line of high quality hemp protein sports drinks called 5 STAR PROTEIN SPORTS DRINK.

Athletes who compete at a high intensity or moderate to extreme endurance levels will find that our new 5 STAR PROTEIN SPORTS DRINK infused with hemp protein will be one of the most complete and comprehensive sports drinks on the market. This new sports drink is being created for athletes both during and immediately after intense workouts and competition.

Through additional research, we have found that during extreme levels of muscular and physiological stress, the body demands additional protein, carbohydrates, amino acids and healthy fatty acids in order to feed muscles and allow athletes to maintain peak performance levels for extended periods of time.

This new hemp infused protein sports drink takes our already existing High Performance sports drink to a different stratosphere by offering a non-GMO clean plant based source of protein, 20 amino acids including branched-chain amino acids (BCAA), Omega 3&6 heart healthy fatty acids and linolenic acid (GLA).

5 STAR PROTEIN SPORTS DRINK's combination of hemp protein and branched-chain amino acids (BCAA) will offer better endurance and faster recovery times. The addition of Edistin and Albumin found in hemp protein will also guarantee better protein absorption into the muscle. Other benefits will include a boost in metabolism, lean muscle development, reduced sugar cravings, improved heart health and a boost to the immune system while still offering superior hydration and mental focus.

Although not currently in its formulation, the Company is also researching the ability to add hemp CBD to its formula because of its anti-inflammatory effects which will bode well for athletes during muscle soreness, recovery and growth phases. 

Toby McBride, High Performance Beverage CEO, stated, "Our athletes spoke and we listened. This new line of hemp infused protein sports drinks systematically addresses every concern our competitive athletes were looking for." He also stated, "When we embarked on this new journey, we sourced through every protein source available and were surprised to find that hemp protein is truly one of the finest and most complete protein sources available for the body. However, unlike whey, casein, rice and soy proteins, we believe that hemp protein offers a 100% natural plant based source of protein that is most similar to the proteins that our body produces ensuring better absorption and effects. Knowing this, we feel that we have developed a first of its kind multifaceted sports drink that meets the demands of competitive and endurance athletes." 

5 STAR PROTEIN SPORTS DRINK will be undergoing its flavor phase and is expected to become available on retail shelves during the first quarter of 2017.

For those athletes who are not looking for a protein source during their workouts and competition, but still want the benefits of hydration, mental focus, endurance and recovery High Performance Sports Drink will still be available on Amazon.com and is expected to hit retail shelves by year end 2016.

For more information regarding the power and benefits of hemp protein:
https://draxe.com/hemp-protein-powder/
http://superhumancoach.com/benefits-of-organic-hemp-protein-powder/
http://www.alive.com/food/hemp-protein/
https://hempmedspx.com/about-hemp-stalk-oil/

To purchase High Performance Sports Drink on Amazon Go to:
https://www.amazon.com/Performance-Punch-16-Ounce-Pack/dp/B014Q64HEI

About High Performance Beverage Company
High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website:
www.bev.highperformancebeverage.com
www.hpbev.net

Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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