High Performance Beverage Co. Expands Its Social Media Presence Through Several NFL Athlete Endorsements

CAVE CREEK, AZ--(Marketwired - Apr 28, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce the expansion of its social media presence through self-made endorsement videos by several professional NFL football players for its High Performance Sports Drink.

These endorsements are self-made and non-scripted by each individual professional athlete. Every testimonial is an endorsement made by the athlete who uses High Performance's Sports Drink. Every video is unique and conveys their belief and confidence in the product in their own words.

These videos are the start of a long term comprehensive program to bring brand awareness to High Performance's Sports Drink through the use of social media and various internet outlets. The Company believes that by bringing focus and attention to their unique sports drink before retail distribution begins, it will help to establish strong brand awareness in the retail sector before consumers start to look for the product on retail shelves.

Toby McBride, High Performance Beverage CEO, stated, "We invested a considerable amount of effort into thinking of the best way to bring attention to our sports drink. Although we could have gone with a more commercial type of campaign, we felt that with the use of social media, it would be invaluable to bring a certain level of authenticity with our endorsements. We believe that individual testimonials from our professional athletes are paramount in our ability to separate us from any competitors. We look forward to continually adding more athletes and videos while also garnishing broader awareness over the next several weeks."

Please view our YouTube site and check every few days to see new endorsement videos from our High Performance family of professional athletes:

https://www.youtube.com/channel/UClHqxE-eNm_6vtJdkoMZVlA

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website

bev.highperformancebeverage.com

www.hpbev.net  

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.