SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

July 21, 2016 08:00 ET

High Performance Beverage Co. Finalizes Exclusive Licensing Agreement for Mexico, Central America & South America

CAVE CREEK, AZ--(Marketwired - Jul 21, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce the execution of its first exclusive Licensing Agreement (the "Agreement") with ProProm Mexico for Mexico, Central America and South America.

The exclusive Licensing Agreement with ProProm Mexico is a 3 year agreement with an automatic roll-over provision and includes an annual licensing fee with additional royalty fees based on sales. The Agreement includes the development, manufacture, marketing, distribution and sales of the Company's High Performance line of sports drinks in up to 20 countries located throughout Central America, South America and Mexico.

ProProm Mexico with offices in Mexico City DF, Monterrey Mexico and Guadalajara Mexico, is a 20 year old company specializing in the deployment and marketing of new products through the aggressive market penetration of new brands through their abilities to elevate brands with dedication, intensity, professionalism and the overall synergy they create when bringing a product to market. Most notably, ProProm was instrumental with the introduction and success of the Gatorade brand in Mexico and sees great synergies for High Performance with their already existing channels for High Performance. To date, ProProm has successfully completed 450 projects with over 200 satisfied clients netting 30 award winning campaigns. Currently, ProProm represents 200 brands including Jelly Belly, Canada Beef, Oleico, Unifoods and Perfect Choice.

Through the utilization of their proprietary software programs and key relationships with centralized distributors in Mexico, Central & South America along with big box retailers and potential endorsements from professional athletes in their geographical location, ProProm is confident in their abilities to promote, market and distribute High Performance Sports Drink for retail sales.

Toby McBride, High Performance Beverage CEO, stated, "We are beyond excited with our new relationship with ProProm through our first exclusive Licensing Agreement outside of the United States. We are confident that this Agreement will act as a gateway towards international sales, while giving significant exposure of our product to various countries. We couldn't be happier than having ProProm, who was instrumental in the success of Gatorade's sales in Mexico, represent our marketing, distribution and sales presence in up to 20 Central and South American countries including Mexico."

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website:

bev.highperformancebeverage.com

www.hpbev.net

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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