SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

March 09, 2016 08:00 ET

High Performance Beverage Co. Initiates Plans for Sales in Canada

High Performance Beverages Is Pleased to Announce They Initiated Plans for Online and Retail Sales of Their Sports Drink™ in Canada

CAVE CREEK, AZ--(Marketwired - Mar 9, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (OTC PINK: TBEVD) (the "Company") is pleased to announce they have initiated plans for online and retail sales of their High Performance Sports Drink™ in Canada.

Due to overwhelming response and requests made by consumers in Canada for the High Performance Sports Drink, the Company is now in the process of obtaining its business number from the Canada Revenue Agency in order to start importing their sports drink.

Plans to work with a specialized Customs Broker and an international shipping company in order to expedite the diligent process of importing products through customs into Canada are currently being negotiated.

The Company is also working with Amazon.com's Canadian division so that the sports drink can be sold online and fulfilled through Amazon's Canadian fulfillment facilities.

In the U.S., Amazon has just given authorization for High Performance Beverage to increase inventory levels in their fulfillment facilities to 2,000 cases in order to meet anticipated demand for their product. The company also anticipates the introduction of several marketing plans set to begin over the next several weeks that will include High Performance Beverages endorsing professional athletes.

Mike Holley, High Performance Beverage President, stated, "We are very excited to begin the process of selling our product in Canada. This will mark the first country where international sales will supplement our revenue stream. We will look to explore additional countries that we feel our product will have both a need and a demand for. We now have an element of confidence in our product being readily available to the consumer and will now start a series of marketing campaigns over the next several weeks. We are also currently negotiating with several new professional athletes to endorse our product and look forward to announcing any additions to our growing family of professional athlete endorsers."

For more information go to:

www.highperformancebeverage.com

www.hpbev.net

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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