SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

April 26, 2016 11:41 ET

High Performance Beverage Co. Nears Completion for Its First Licensing Agreement in Mexico

CAVE CREEK, AZ--(Marketwired - Apr 26, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce they have entered into the final stages of completion for their first Licensing Agreement in Mexico.

Once completed, the Licensing Agreement will allow for High Performance Beverage to be manufactured, distributed and sold throughout the country of Mexico and will be spearheaded by one of the largest olive oil and beverage distributors in the country.

Toby McBride, High Performance Beverage CEO, stated, "Several months ago, we were approached by a large Mexican manufacturer and distributor who saw a need for our product. The country of Mexico supports a very robust sports program for amateur and professional athletes in soccer, boxing and baseball, and a need for our sports drink was quickly identified because of our proven benefits and the limited sports drink competition in that country. Initially, we were contemplating a distribution deal, but quickly realized that a Licensing Agreement would be better suited considering our partner has the ability to manufacture our High Performance Sports Drink with our high quality control standards. By licensing our product, we will not have to worry about the intensive capital that would ordinarily be necessary in order to meet their current projected supply and demand needs. We are negotiating a yearly licensing fee over the next 5 years and a percentage of every case sold."

The Company expects to finalize its Licensing Agreement over the course of the next 30 days and considers this Agreement to be a gateway into more Central and South American countries.

About High Performance Beverage Company
High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website

bev.highperformancebeverage.com

www.hpbev.net

Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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