SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

October 02, 2015 08:30 ET

High Performance Beverage Co. Reports Initial Success With Its Sales Launch by Obtaining a #1 Best Seller Ranking Through

Initial Sellout in First 48 hrs Prompts Company to Double Its Amazon Inventory Level

CAVE CREEK, AZ--(Marketwired - Oct 2, 2015) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce the successful sales launch of their High Performance Sports Drink™ through

Although the Company was limited to Amazon's new merchant policy, which restricted the amount of product Amazon would initially carry in inventory, the product sold out within 48 hours and was listed as Amazon's #1 Best Seller in their nutrition category.

Because of the rapid sell out, Amazon has agreed to increase the amount of High Performance Beverage cases for their fulfillment inventory and the Company is pleased to report that another 1,000 cases has been shipped out to Amazon's Texas and Tennessee facilities.

The Company has also been notified by Amazon that all previous orders are now in the process of being shipped out and all initial orders should be received by purchasers over the next several days.

Toby McBride, High Performance Beverage CEO, stated, "While we are extremely pleased with our initial sales results, we are also disappointed with several unexpected obstacles created by Amazon because of their shipping and new merchant policy. This included unexpected delays with the immediate inventory acceptance of our product into Amazon's Virginia fulfillment facility. This caused a portion of our product order to sit at our shipper's Virginia warehouse for 10 days, while Amazon consumer orders from September 18th remained pending shipment. This set off a domino effect and caused an 'outstanding orders' shipment status, which then prevented us from shipping additional inventory to Amazon (per their guidelines) until after all previous outstanding orders had been filled. Additionally, because Amazon does not sell product through their fulfillment program unless they have product in inventory, we could not circumvent the current 'out of inventory' status by sending additional product until given clearance by Amazon yesterday." He also stated, "We would like to thank everyone for their patience while we resolved these temporary problems. We have now addressed all issues and are confident that we have implemented a program that will now keep appropriate inventory levels at Amazon, so we no longer have to worry about selling out of product in the future."

The company would also like to report that they have been successfully making progress with their commitment to providing better funding opportunities through strategic long term financial partnerships and are in the final stages of negotiations for funding commitments that will supply the company with substantial working capital to increase inventory levels for eventual retail distribution while also decreasing debt.

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About High Performance Beverage Company
High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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