High Performance Beverage Co. Retains Girardin International Marketing and Consulting Group

CAVE CREEK, AZ--(Marketwired - Jan 27, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce they have retained the Girardin International Marketing and Consulting Group (referred as "Girardin") to help fast track their High Performance Sports Drink to major retail channels.

Girardin is a U.S. based business consulting and advisory agency providing tailored strategic and tactical solutions for direct sales to mass merchandisers, grocers, drug stores, convenience stores, club, military and big box retailers.

The Girardin Company provides outsourced sales, merchandising and marketing services for consumer goods, food products and general merchandise suppliers. The goal is to win optimal placement of their clients' products at retail locations throughout the U.S. and Canada. In most cases, they also act as a branding and advertising agency.

The Girardin sales team have proactive, entrepreneurial leadership skills at all levels within their organization. The opportunity-identification process and pricing, distribution, and promotional optimization analysis behind the customer marketing presentations developed are created to bring successful results. A combination of consumption data, shopper insights, consumer research and demographic information helps to put their clients' products into the consumer's hands through major retail chains throughout the U.S. and Canada.

The Girardin Group is led by former professional hockey player Joe Girardin, who is the current Head Coach for the 2014-2015 ICHC Champion hockey team at Purdue University. He along with his management team is responsible for selling over $2 billion in products for their clients and partners by establishing deep channel relationships with some of the largest retailers in the U.S. and Canada.

Toby McBride, High Performance Beverage CEO, stated. "We are extremely pleased to have Joey Girardin and his key executive group handling our product. As a former professional athlete, he knows what it takes to win. Because his sales representatives will develop the channels and networks necessary to maximize the life-cycle of our sports drink, we are extremely confident that they will accelerate the national distribution of our product through their long-standing relationships with major retail chain decision makers."

For more information go to:
Girardin International Marketing & Consulting Group
http://www.girardinglobal.com/brands/

High Performance Beverage Corporate Website

www.bev.highperformancebeverage.com

www.hpbev.net

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.