SOURCE: High Performance Beverage Co.

High Performance Beverage Co.

November 09, 2016 07:30 ET

High Performance Beverage Co. Solidifies Beverage Distributors For California, New York, New Jersey And Hawaii

CAVE CREEK, AZ--(Marketwired - Nov 9, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce plans for distribution of its High Performance Beverage Sports Drink and 5 STAR Protein Sports Drink through beverage distributors in California, New York, New Jersey and Hawaii in order to begin retail sales.

In California, initial distribution plans through their beverage distributor will be in the northern California region including Sacramento, San Francisco, Stockton, Modesto, Napa, Ukiah, Chico and Truckee. Additionally, the Company is also negotiating with a small 12 store grocery store chain in Sacramento, CA and expects to finalize an agreement shortly.

In New York and New Jersey, initial distribution plans call for retail distribution throughout 140 convenience stores throughout New York City and New Jersey.

In Hawaii, distribution plans call for retail distribution through their beverage distributor throughout the Hawaiian mainland and several islands in both convenience stores and grocers.

The Company recently announced its plans for its first production run of their new lemon lime flavor at the end of this month. Additional inventory will be produced and stockpiled in anticipation of retail sales for their High Performance Beverage Sports Drink line and expect their 5 STAR Protein Sports Drink to initiate production and sales in the first quarter of 2017.

As recently announced, the Company plans on producing its first line of protein sports drinks called 5 STAR Protein Sports Drink. 5 STAR is a combination of high quality hemp protein with branched-chain amino acids (BCAA) and will offer better endurance and faster recovery times. Other benefits include a boost in metabolism, lean muscle development, reduced sugar cravings, improved heart health and a boost to the immune system, while still offering superior hydration, energy and mental focus.

Mike Holley, High Performance Beverage Company President, stated, "We are extremely pleased to announce our plans for retail distribution of our product line through various beverage distributors in California, New York, New Jersey and Hawaii. We are confident that once sales start, we will be able to meet initial supply and demand needs. We will then look to extend our national footprint on a state by state basis, as working capital allows. Once our inventory is in place, distributors will begin slotting the inventory on to shelf space for their clients. Sales teams will be provided by the distributors in New York, New Jersey and Hawaii while the Company will provide their own sales team for California." He also stated, "Depending on the beverage distributor, we expect retail distribution to start sometime in late December, January and throughout 2017. It is also important to note that the distribution of our product into retail outlets is an important component to what we have been working on regarding future potential plans for Walmart. We look forward to our loyal customers having the ability to buy our products in retail stores.

For more information regarding the benefits of hemp protein found in our 5 STAR Protein Sports Drink:

https://draxe.com/hemp-protein-powder/

http://superhumancoach.com/benefits-of-organic-hemp-protein-powder/

http://www.alive.com/food/hemp-protein/

https://hempmedspx.com/about-hemp-stalk-oil/

To purchase High Performance Sports Drink on Amazon Go to:

https://www.amazon.com/Performance-Punch-16-Ounce-Pack/dp/B014Q64HEI

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website:

bev.highperformancebeverage.com

www.hpbev.net

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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