SOURCE: Pet Gadgets

July 11, 2005 10:17 ET

High-Tech Pet Products

New Website Features Innovative Inventions for Pet Owners

FOUNTAIN HILLS, AZ -- (MARKET WIRE) -- July 11, 2005 -- A new website is making life more enjoyable for pets and people. Petgadgets.com features the latest product innovations for animals of all shapes and sizes -- from cats and dogs to reptiles and birds.

"There's a shift in consumer spending toward high-end, high-tech and innovative products that's not being addressed by traditional pet stores. Our website fills that void," says Petgadgets.com creator Geoff Mott, who scours the internet and trade shows for the hottest products to showcase.

Some of those items include:

Cy-purr Mouse: With one meow or touch from your cat's paw, this toy springs to life, zigzagging in unpredictable directions with supersonic vocal sounds.

Global Pet Finder: Never lose Fido with this new GPS tracking system. Your pet's location is continually tracked and sent to your cell phone or computer.

PetSafe Automatic Feeder: Stuck in traffic after work? Don't worry. Just program the dish's food compartment to automatically open at dinner time. You can also record a voice message that calls your pet to dinner.

Mott started Petgadgets.com after his own exhaustive internet search for unique pet products turned up very little. Most of the items were scattered among hundreds of sites.

"I realized there needed to be a site that offers more than just the average pet toy or gift," he said.

Mott also sensed inventors' frustration in finding a website that targets consumers for their pet gadgets.

This year consumers will spend an estimated 35.9 billion on their pets, making the pet market larger than both the toy and candy industries, according to the American Pet Products Manufacturers Association, a trade group that analyzes market trends.

The strong growth is fueled, in part, by high-tech gadgets, such a timed feeders and containment systems that enable a larger cross section of individuals to own pets.

Currently more than half of U.S. households have pets.

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