July 18, 2017 09:06 ET

High-Tech Sports Experts Opens at L'Avenue Mode of Les Avenues Vaudreuil

VAUDREUIL, QUÉBEC--(Marketwired - July 18, 2017) - Real estate developer, Harden, has held fast to its promise to transform Les Avenues Vaudreuil into a new-and-improved shopping destination with a unique "lifestyle" concept.

As announced in April, brothers Mario and Luc Miville, owners of the Intersport franchise established on boulevard de la Gare in Les Avenues Vaudreuil in 2006, have implemented a massive expansion initiative within their premises and have now opened a flagship Sports Experts - Atmosphere - Hockey Experts store where the Intersport franchise once stood.

The massive expansion, from 18,400-square feet to 30,947 square feet, sees this new-generation Sports Experts store join forces with the Atmosphere and Hockey Experts banners, to become the region's top destination for athletic wear and sports accessories. The transformation of this ultramodern, single-storey store, is the result of an investment of more than three million dollars and is expected to create 25 to 30 new jobs, raising the current number from 40 employees to 70.

"We are delighted to open this flagship Sports Experts location in Les Avenues Vaudreuil. Since 2006, we have been committed to serving our loyal customers and providing them with the very best in retail sporting goods. We are excited to now offer them this exceptional Sports Experts location and are thrilled to be affiliated with the largest network of sporting goods retailers in Quebec," said Mario and Luc Miville.

The new Sports Expert location features leading brands in athletic clothing and footwear such as The North Face, Columbia, Adidas, Nike, Lolë, Under Armor, Mountain Hardwear, Oakley, Arc'teryx and Royal Robbins, a team of employees with in-depth product knowledge, and will offer digital applications to enable shoppers to enhance their experience with the store.

The new store also features:

  • a video wall display for boots and shoes, featuring touch screens incorporating technology allowing customers to scan products on the screen and obtain instant detailed information;
  • a community video wall with several LED screens featuring news about partnerships, promotions, local sports and star employees;
  • interactive kiosks that will help customers find products in stores;
  • product presentation cubes featuring digital content.

"This latest generation Sports Experts is an remarkable addition to Les Avenues Vaudreuil - Avenue Mode," said Tyler Harden, Vice-President, Leasing at Harden. "We will continue our efforts to bring a mixture of unique concepts combined with the most recognized banners not only to the community of Vaudreuil-Dorion, but our clients that visit us from western Quebec and eastern Ontario, providing them with an unparalleled shopping experience.."

To find out more about Les Avenues Vaudreuil and its retailers, visit lesavenuesvaudreuil.com and Facebook.

About Harden

Established in 1985, Harden is a family-owned real estate development company operating shopping centres in many communities throughout the provinces of Quebec and Ontario. Being vertically integrated, its field of expertise covers all aspects of the real estate development process; including the development, construction, leasing and property management of all properties.

Harden is dedicated to the implementation of sustainable projects that meet the needs and desires of consumers who frequent our properties. Family, community and culture are values that Harden cherishes and that are reflected throughout all of its projects and achievements. Harden shopping centres are designed with the objective of becoming a source of inspiration that fosters strong community spirit and enhances the lifestyle of consumers by providing venues where they can shop, eat, work, and be entertained. For more information, visit www.harden.ca.

About FGL Sports

FGL Sports Ltd. is Canada's largest national sporting goods retailer. It offers a wide range of name brand products, including private brands, and operates more than 400 stores from coast to coast where you can choose from the company's brand names as well as the following franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts, Pro-Hockey Life, Sports Rousseau and L'Entrepôt du Hockey. FGL Sports also has websites for some of its banners, accessible from the main Website at www.FGLSports.com.

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