SOURCE: High There!

April 07, 2015 12:47 ET

High There! Welcomes Brittany Driver as Director of Marketing

Cannabis Social Connectivity App Hires Female Leader in Marijuana Industry

DENVER, CO--(Marketwired - April 07, 2015) - Todd Mitchem, CEO of High There! the first social connectivity app for the cannabis community, announced today the hiring of Brittany Driver as its Director of Marketing. Ms. Driver, best known for her role in the upcoming motion picture Rolling Papers, and as a columnist for the Denver Post and High Times Magazine covering issues surrounding marijuana use, will be tasked with strategizing and executing large scale marketing programs with an emphasis on outreach to the female cannabis consumer. 

"We are delighted to add Brittany to our team at High There!" says Todd Mitchem co-founder and CEO. "Our company has seen explosive growth over the past six weeks since our launch, with over 40,000 downloads and millions of messages being exchanged each day. Brittany brings her vast knowledge of the cannabis industry and community, as well as a personal connection as both a mother and cannabis consumer. She will be an integral part of bringing our message of connecting marijuana users in the most meaningful way to the masses."

"Being part of High There and working to destigmatize marijuana use is an absolute dream come true," says Ms. Driver. "As a mother and a wife and an active member of the cannabis community, I have seen first hand the need for an app like High There! Marijuana consumers throughout the country have a deep connection to each other and High There! provides a platform for this group to meaningfully meet up virtually or in person to share common experiences. Even in it's early stages High There! means so much to so many people and I could not be more thrilled about joining the team."

As High There! gears up for their premier sponsorship of 420 High Times Cannabis Cup (with Denver based Keef Cola and MMJ America) Brittany will be hard at work preparing for the event, hiring a street team and developing a thoughtful approach to the marketing strategy of the world's fastest growing social network for the cannabis consumer.

About High There:
High There! is the leading social connectivity app for the cannabis community. With over 40,000 downloads High There! connects recreational and medical marijuana users for dating, socialization and shared experiences in the 23 states where marijuana is legal. For more information about High There! visit or follow High There on Facebook and Twitter.

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  • Rosie Mattio