SOURCE: High Tower

March 29, 2007 09:00 ET

High Tower Makes Reselling Security Easier, More Profitable for VARs

Company Announces Improvements to Channel Program, Projects Majority of Business to Come Through Partners

ALISO VIEJO, CA -- (MARKET WIRE) -- March 29, 2007 -- High Tower (www.high-tower.com), a leader in advanced security event management solutions, today announced significant enhancements to its channel partner program, a strategic initiative designed to expand the company's sales efforts.

The three new partner levels -- Value Added Reseller, Consultant Reseller, and Referral Partner -- are to accommodate the rapidly growing interest in reselling High Tower's SEM appliances by organizations of differing sizes and capabilities.

Widely regarded for their ease of use and installation, High Tower SEM appliances benefit both resellers and their customers. The High Tower SEM installs in minutes and provides immediate business benefit, covering both security and compliance requirements, right out of the box. Customers enjoy a powerful, flexible, easy-to-use product; resellers can focus more on value-added security services rather than being full-time mechanics managing the tool -- saving them considerable time and effort. In addition, High Tower's simple pricing model means resellers only need to deal with a few SKUs; there are no complicated licensing schemes, device counting, or user provisioning to calculate and quote.

"Simplifying the process of selling Security Event Management solutions is our primary goal as we expand our channel program," said Carolyn Hollander, Senior Vice President of Business Development at High Tower. "We are focused on developing a limited channel of high-quality resellers and integrators, protecting territories, and delivering a suite of products that help them keep the sales cycle short, minimize deployment and maintenance efforts, and enable them to provide increased business value to their customers."

Support for all major reporting devices and brands means resellers can be confident that the High Tower SEM will operate in nearly any network environment. In addition, the company offers resellers and end-users its exclusive Device Support Service (DSS), ensuring rapid technical integration for new or updated reporting devices with the High Tower appliances.

"High Tower has proven to be more flexible, cooperative and responsive than any other company with whom we've dealt in helping us win deals," said Joe Sykora, President and Chief Executive Officer at Fortress Network Security in Louisville, a High Tower channel partner with customers worldwide. "Its full line of appliances gives us a greater bang for the buck; they are price-competitive. And dealing with a full range of customers, from small to large, we have found we can take the High Tower product and offer them a solution that meets their needs. It's a product we can take in and win the business."

High Tower has also added two high-caliber resources to help grow and manage its channel expansion. Kelley Tullos, former channel manager with McAfee, is heading the global channel program for enterprise resellers; Dan Cavallaro, formerly with Check Point Software Technologies, is based out of the Washington, DC area and is heading up business development efforts in the eastern region as well as the government channel program.

By making these improvements, High Tower officials said they anticipate the amount of business generated by channel partners to account for nearly 80 percent of the company's total revenues by the end of the year. They also announced the addition of two new resellers in continental Europe and Canada, rounding out their global channel.

More information about the full line of High Tower's 3200 family of security event management appliances is available from the company at www.high-tower.com or by calling 1-877-448-6937.

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