SOURCE: Highlights for Children

Highlights for Children

January 28, 2015 08:38 ET

Highlights for Children and MEGA Brands a Great Fit in New Kids Puzzles Partnership

New Licensed Products to Feature Highlights' Popular Hidden Pictures™ Illustrations

COLUMBUS, OH--(Marketwired - January 28, 2015) - Leading family media brand and publisher of the best-read children's magazines in North America, Highlights for Children Inc. today joined MEGA® Brands Inc., a member of the Mattel family of companies (NASDAQ: MAT), in announcing a multi-year licensing partnership to develop a new line of puzzles featuring Highlights' popular Hidden Pictures™ illustrations.

This new partnership will offer families an exciting and playful new puzzle line that will bring Highlights' iconic Hidden Pictures™ and other classic illustrations to MEGA Brands' range of engaging puzzles, with new products perfect for ages 3 and up.

"We are so excited to join forces with Highlights in bringing their characters, puzzles, graphic content and stories into the world of puzzle building," said Wendy Martin, Director of Puzzles and Games for MEGA Brands. "Children of all ages will embrace the Highlights line of easy-to-challenging puzzle products."

"We are thrilled to join MEGA Brands in this new licensing partnership," said Beth Allen, Vice President of Strategic Partnerships for Highlights. "The company is committed to bringing outstanding products to market for families and children of all ages, and MEGA is an ideal collaborator for Highlights' rich vault of content."

The license was brokered by Highlights' exclusive licensing agency, Dimensional Branding Group (DBG).

About Highlights

Devoted to "Fun with a Purpose," family media brand Highlights for Children, Inc. (http://www.highlights.com/) has helped children become their best selves for generations. In addition to the flagship magazine, Highlights' other offerings include two preschool magazines (High Five and High Five Bilingüe), an infant magazine (Hello), a children's book company (Boyds Mills Press), puzzle book clubs and a variety of digital products.

About MEGA Brands

A member of the Mattel family of companies, MEGA Brands Inc. is a trusted collection of leading global brands in construction toys, games & puzzles and arts & crafts. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. MEGA® Brands includes MEGA BLOKS®, RoseArt®, MEGA Puzzles®, MEGA Games® and Board Dudes®. Visit http://www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates. For more information, please visit www.megabrands.com and www.megabloks.com

About Mattel

The Mattel family of companies (NASDAQ: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

About Dimensional Branding Group, LLC 

San Francisco Bay Area based Dimensional Branding Group is a brand extension agency that provides brand licensing, business development and promotional services across all media and categories. Its clients include PlayStation®, Beautyrest®, Miniclip,, Angry Cat™, Temple Run™, Jenga®, SKEE-BALL®, Chronicle Books, and Miniclip, among others. 

www.dimensionalbranding.com

Contact Information