SOURCE: Highline Technical Innovations, Inc.

December 08, 2010 09:45 ET

Highline Technical Innovations, Inc. Announces Corporate Update to Its Shareholders

FARMINGTON, AR--(Marketwire - December 8, 2010) - Highline Technical Innovations, Inc., (PINKSHEETS: HLNT), announces a corporate update on the status of current projects. "Our joint venture with Dong Feng Motors on the Hoss utility vehicle continues to exceed our expectations," stated Charlton Coats, CEO of Highline Technical Innovations, Inc. "The last design details are being finalized and the first prototype is already in production. The final design concept drawing that both parties have agreed upon can now be viewed on the company's website," continued Mr. Coats.
http://www.highlineinnovations.com/hoss/2011-Hoss-UTV.jpg

HTI management also commented that the joint venture with Dong Feng Motors for the hydrogen on-demand unit continues to be an important priority. Mr. Coats stated, "We continue to make progress and our representative has been in China on multiple occasions, for both the on-demand unit and our Hoss utility vehicle. Business relationships for new products like these take time to develop. However, we are thrilled with the progress we have made so far and continue to make with them."

HTI is also currently working on a complete overhaul of its website. The newly designed site will feature an e-commerce presence which will further allow HTI to generate online revenues. Customers will be able to build their own Hoss UTV and customize it with a variety of accessories and options. The site will provide interactive tools that will further enhance the success of the company and its rapidly expanding dealer network.

Marketing efforts continue to be directed toward the agriculture and transportation industries. The company is continually increasing its marketing presence, and advertisements can be found in the High Plains Journal, Tractor House, Truck Paper and Trucker's Choice, just to name a few. In recent agricultural marketing publications, the company has offered to demonstrate its products at no charge and on farm-operators own equipment. That change in marketing approach alone has resulted in a heavy increase of leads and opportunities that the company is capitalizing on. In just the past few weeks, the company has completed field demonstrations on various farms and feedlots in thirteen different states. Those demonstrations have not only produced new sales and clients, but also qualified new dealers. The company's dealer network has now expanded to 19 states, according to information provided by Mr. Coats.

HTI also wished to formally apologize to its shareholders for the delay in receiving their quarterly shareholder letter. That supplemental update was designed to keep the company's shareholders informed of current event details that are not appropriate to be placed in press releases. HTI outsourced the printing and mailing of those letters to a very reputable New York based firm that specializes in shareholder communications. An error within the outsourced vendor was responsible for the delay in our shareholders receiving the most recent mailing. CEO Coats was quoted in saying, "The delay of the mailing was frustrating to say the least and it should not have happened. Our shareholders are very important to us and this letter is an essential tool in communicating with them. We will take the appropriate steps to see that it does not happen again even if it means I have to personally mail each and every one of them myself. I am truly sorry that this incident occurred." The company asks that any shareholders, who have yet to receive their letter, please contact our office via email at: info@highlineinnovations.com and one will be forwarded to them immediately.

About Highline Technical Innovations, Inc:
HTI is comprised of three subsidiaries, Highline Hydrogen Hybrids, Bo-tie Manufacturing and Hoss Motorsports. Highline Hydrogen Hybrids (HHHI) manufactures performance fuel systems that focus on reducing harmful emission levels to meet and exceed EPA quotas. Its effect on horsepower and fuel economy makes it good to be green. Bo-tie Manufacturing produces high grade aluminum truck beds that supersede conventional steel models. At half the weight, Bo-tie beds provide greater fuel economy or larger payloads. Hoss Motor Sports is focused on the production of OFF-ROAD vehicles that are built to withstand the punishment of every day commercial use and are customized to meet the needs of special interest groups.

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