Highmark Marketing Inc.
CNSX : HMK
FRANKFURT : 1HM
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Highmark Marketing Inc.

February 19, 2015 09:43 ET

Highmark Closes Share Exchange Agreement With BCBud and Blue Moon

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 19, 2015) -

NOT FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES.

Highmark Marketing Inc. (CSE:HMK)(FRANKFURT:1HM)(OTC PINK:HMKTF) ("Highmark") is pleased to announce that it has closed the share exchange agreement with BCBud Producers Inc. ("BCBud") and Blue Moon Advertising Inc. ("Blue Moon") and completed the acquisition of BCBud. Highmark, BCBud and Blue Moon entered into the share exchange agreement on August 5, 2014 (the "Share Exchange Agreement") whereby Highmark agreed to acquire 100% of the authorized share capital of BCBud from its shareholder, Blue Moon. The Share Exchange Agreement was amended on February 10, 2015 to adjust the number of shares to be issued to Blue Moon upon closing the Share Exchange

Agreement, so as to reflect the forward split of Highmark's common shares which occurred after signing, but before closing, the Share Exchange Agreement. Upon closing the Share Exchange Agreement, Highmark issued an additional 9,000,000 common shares to Blue Moon. The common shares will be held in escrow and will be released as follows:

Release Date Number of Shares Released
On receipt by the Company of a Ready to Build letter from Health Canada confirming that the Company has approval from Health Canada to build a facility pursuant to the Marihuana for Medical Purposes Regulations (the "MMPR") 1,000,0000 common shares (the "Ready to Build Shares")
On receipt by the Company of a license to produce marijuana pursuant to the MMPR 8,000,000 common shares (the "License Shares")

The License Shares will also be subject to a stock restriction agreement whereby the shares will be released over a three year period.

In the event that BCBud has not been granted a license to produce medical marijuana pursuant to the MMPR on or before February 11, 2017, any common shares of Highmark held in escrow for Blue Moon will be cancelled.

Highmark previously announced on September 15, 2014 that BCBud had received a letter from Health Canada confirming receipt of its application to become a licensed producer of marijuana pursuant to the MMPR. In its application to Health Canada, BCBud relied upon its lease option on a 17,000 square feet building (the "Property") in the village of Pemberton, B.C., with a growing space of approximately 10,000 square feet.

BCBud cannot become a producer under the MMPR until it has been granted a license, and it is currently not known if, or when, BCBud will obtain a license. The key milestones remaining for BCBud to obtain a license include the following: receiving a Ready to Build letter; completion of the upgrades as per the Ready to Build letter; approval from Health Canada to produce upon inspection of the facility; and approval to distribute the product to patients.

Below is a summary of the recent correspondence between BCBud and Health Canada:

Date Description
August 27, 2014 Submitted application to become licensed producer of medical marihuana to Health Canada.
September 11, 2014 Health Canada acknowledges receipt and appoints a number to Highmark's application - 10-MM0582.
September 18, 2014 Health Canada request for more information regarding site location on map.
September 22, 2014 Health Canada sends letter requesting more info on security of personnel.
September 30, 2014 Health Canada letter of request for site security answers.
October 2, 2014 Responded to Health Canada's questions that were requested on September 18, 2014.
October 6, 2014 Responded to Health Canada's questions that were requested on September 22, 2014.
October 20, 2014 Letter sent to Health Canada answering the September 22, 2014 questions.
November 14, 2014 Health Canada's letter requesting more info on -site security - Quality assurance pre license report.
December 4, 2014 Sent answers to Health Canada regarding the November 14, 2014 questions.
January 13, 2015 Health Canada's questions regarding QA pre licensing report.
February 3, 2015 Sent answers to Health Canada regarding the January 13, 2015 questions.

About Highmark

Highmark is a nutraceutical company, based in British Columbia, focused on bringing the health benefits of natural and herbal remedies to the market. Highmark intends to acquire, license, distribute, and market products in the nutraceutical industry.

Further information about Highmark is available under its profile on the SEDAR website www.sedar.com and on Highmark's page on the CSE website at www.thecse.com.

The CSE has not reviewed, approved or disapproved the content of this press release.

Forward-Looking Information:

This press release may include forward-looking information within the meaning of Canadian securities legislation, concerning the business of Highmark. Forward-looking information is based on certain key expectations and assumptions made by the management of Highmark, including future plans for acquisitions. Although Highmark believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Highmark can give no assurance that they will prove to be correct. Forward-looking statements contained in this press release are made as of the date of this press release. Highmark disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described herein in the United States. The securities described herein have not been and will not be registered under the United States Securities Act of 1933, as amended, or any applicable securities laws or any state of the United States and may not be offered or sold in the United States or to the account or benefit of a person in the United States absent an exemption from the registration requirements.

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