December 15, 2005 10:00 ET

Highmark eHealth Collaborative Selects RxNT for $26.5 Million Initiative

Highmark eHealth Collaborative Uses Incentives to Target ePrescribing in Pennsylvania

PASADENA, MD -- (MARKET WIRE) -- December 15, 2005 -- RxNT, the nation's leading electronic prescribing system, has been chosen as a participating electronic prescription vendor by Highmark eHealth Collaborative, funded by Highmark, Inc.

The Highmark eHealth Collaborative, a supporting organization of The Pittsburgh Foundation, is distributing $26.5 million to physicians in Central and Western Pennsylvania to encourage them to merge modern technology, specifically ePrescribing, into their everyday steps to improve the efficiency and quality of the practices.

"We love to see organizations such as the Highmark eHealth Collaborative take the initiative to encourage the utilization of information technology," said Randy Boldyga, President/CEO of RxNT. "Patient care can be improved through the adoption of ePrescribing and this program is the first step to making this transition in Pennsylvania."

Highmark Inc, an independent licensee of the Blue Cross Blue Shield Association, wants ePrescribing to be the first target of this initiative. In order for physicians to adopt health information technology, they are providing funding to help curb the cost of hardware needed to utilize this technology. This will allow RxNT to provide physicians with PCs, PDAs, printers, and other devices needed to successfully implement the technology.

RxNT allows the physician to access real-time claims medication history, detect drug and food interactions, verify formulary information, and eliminate handwriting interpretation. These are the features that the Highmark eHealth Collaborative would like to see in practices throughout Pennsylvania.

About Highmark, Inc.

Highmark Inc. is one of the largest health insurers in the United States. It is an independent licensee of the Blue Cross and Blue Shield Association. For more information about Highmark, Inc. go to

About RxNT

RxNT is a national electronic prescription provider located in Pasadena, MD. Our high-caliber product reinforces patient safety by reducing error, drug incompatibility issues, and illegibility. RxNT can be found at or for more information please call us toll free at 800-943-RXNT.

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