SOURCE: Highway Toll Administration, LLC

July 05, 2006 15:51 ET

Highway Toll Administration, LLC Announces 1 Million Auto Rental Tolls, Availability of 'Quickstart Program'

GREAT NECK, NY -- (MARKET WIRE) -- July 5, 2006 -- Highway Toll Administration, LLC ("HTA"), the pioneer in the seamless integration of electronic toll payment services within the auto rental industry, is pleased to announce the achievement of one million tolls paid by rental agency customers using the proprietary HTA system.

Studies have demonstrated that electronic toll collection contributes to significant reductions in vehicle emissions and fuel consumption, and plays a small role in reversing global warming. In addition, HTA today released Version 2.0 of its proprietary patent-pending technology platform which includes the availability of its new "QuickStart Program," an innovation which addresses rental agencies' desire to quickly implement an electronic toll collection solution for their customers.

HTA announced in March 2006 that Cendant Car Rental Group's Avis and Budget brands would equip their fleets this summer with HTA's toll collection devices in the E-ZPass region which extends from Virginia to Maine and includes Illinois toll roads, and in the SunPass region in Florida. HTA attaches transponders to the vehicle, an approach which has proven to be safest and easiest for the consumer to use, and automatically charges the rental customer for actual tolls incurred plus a small daily fee for the service. The program has achieved extremely high levels of customer satisfaction, popularity, and brand loyalty.

"We've worked aggressively to expand our leadership position in this arena and most of the major rental brands have already expressed an interest in the HTA solution," said David Centner, president of HTA. "We are most proud, however, of logging our millionth electronic toll. Electronic toll collection for auto rental consumers is our contribution to driver safety, driver choices and service enhancement, while significantly decreasing the amount of toll violations received by the rental agency. We won't stop until we realize our vision of equipping all rental vehicles with transponders in those areas where available."

In anticipation of implementing the Cendant agreement and making HTA's platform available to the broader market, the following enhancements were introduced to HTA's technology platform:

--  Expanded capability to provide toll violation processing and
    collection services to the auto rental industry.
--  Further automation for tracking, billing, and reconciling transponder
    usage by rental agency customers.
--  Improved logic to HTA's "Customer Record Assignation" module and
    "Automated Billing Systems."
--  Greater integration with the "Unpaid Toll Processing Engine" and other
    primary components of the platform.
HTA's QuickStart Program is a set of automated systems and procedures which reduce the time to equip rental vehicles with transponders to as little as 2 weeks.

About Highway Toll Administration

Highway Toll Administration, LLC (HTA) provides electronic toll collection services, primarily to rental car agencies. HTA, with its proprietary patent-pending systems and procedures, is an industry pioneer and the only company currently providing electronic toll payment services for rental vehicles in the United States, Canada, and Puerto Rico. Founded in October 2002, HTA has been developing and refining its technology to the point where today it is poised for widespread adoption. For more information about HTA, visit or call Randi Luckman, 516-684-9584.

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