SOURCE: Hill Street Beverage Co.

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December 12, 2016 09:30 ET

Hill Street Beverage Co. Announces Appointment of Brian Erdelyi to Advisory Board

Globally experienced beverage industry strategist to help guide company's US launch

TORONTO, ON--(Marketwired - December 12, 2016) - Hill Street Beverage Co. announced today the appointment of Brian Erdelyi to its Advisory Board. Hill Street Beverage Co. is the world's only beverage company exclusively dedicated to non-alcoholic beer, wines and cocktails, and is the maker of MADD Virgin Drinks, Best Buddies Bubbles, and Designated Draft Beer.

"Brian is one of the most accomplished sales and marketing executives in the global beverage industry, and a true pioneer in the alternative beverage category," said Terry Donnelly, Chief Executive Officer at Hill Street Beverage Co. "Brian's history of global success in private label and national brands in the water, soft drink, craft soda, and alternative beverage segments will be an extraordinary asset to us as we build our brands in the US market and beyond."

Brian Erdelyi is currently a beverage industry consultant with a track record of success spanning over three decades. He began his career at PepsiCo where he rose to General Manager, National Accounts and since then has been CEO of three start up beverage companies in the water segment; COO of SM Jaleel, a global soft drink and juice distributor; CEO of Cott Africa, VP/GM of Cott Northeast USA, and EVP of Sales and Marketing for Cott Beverages during their growth from a small bottler to a global success.

"I have never seen such incredible momentum for a beverage company," commented Erdelyi. "Hill Street has that rare combination of great tasting products meeting growing consumer demand at exactly the right time. It is very exciting to be given the opportunity to help guide them through this next phase of their growth. They have built a great team, they have terrific distribution partners, globally scalable production capacity, and their products are simply delicious."

Founded in 2008, Hill Street Beverage Co. is the world's only company exclusively focused on alcohol free beer, wines and cocktails. The company offers a wide range of products including MADD Virgin Drinks, Best Buddies Bubbles, and Designated Draft beer. The company's award-winning products have won the Retail Council of Canada's Grand Prix, and numerous medals and accolades, including two Gold Medals, one Silver and one Bronze at the U.S. Open Beer Championships.

Hill Street Beverage Co. and MADD Virgin Drinks, Best Buddies Bubbles, and Designated Draft are either registered trademarks or trademarks of Hill Street Beverage Co. in Canada, the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information on MADD Virgin Drinks, Best Buddies Bubbles, and Designated Draft Beer: www.hillstreetbevco.com

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