SOURCE: Engagement Labs

Engagement Labs

November 15, 2015 09:12 ET

Hillary Clinton Continues to Win on Facebook, While Bernie Sanders Remains Undefeated on Twitter

Engagement Labs Ranks the Top Performing Candidates on Social Media During the Second Democratic Debate

TORONTO, ON--(Marketwired - Nov 15, 2015) -  Technology and data company Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ score, today released rankings of the top performing U.S. Democratic Presidential candidates on Facebook and Twitter, during the second Democratic debate which took place on November 14, 2015.

Leading up to the debate, Hillary Clinton remained the top contender on Facebook, while Bernie Sanders led on Twitter for his social media performance. According to Engagement Labs' eValue data, both candidates remained in their leading spots on their respective social media channels.

 
eValue Rankings of the Top Performing Democratic Candidates on Facebook and Twitter:
 
Ranking   Facebook   Twitter
1 Hillary Clinton Bernie Sanders
2 Bernie Sanders Hillary Clinton
3 Martin O'Malley Martin O'Malley

Source: Engagement Labs eValue U.S. 2015 rankings of Democratic Candidates on social media

"With twelve months left until the U.S. Presidential elections and the number of candidates running from the Democratic party down to three, the debates are more important than ever for candidates to voice their positions on important topics facing the nation," said Bryan Segal, CEO at Engagement Labs. "Utilizing social media is as crucial as ever for candidates to connect with their voters and solidify their platforms to the U.S. population."

On Facebook, Hillary Clinton continued to rank first with an overall eValue score of 93.88, while scoring 94.05 for Impact and placed first for Responsiveness. Bernie Sanders was a close second on Facebook. Sanders scored the highest for Engagement with a score of 96.63 and garnered an impressively high active user base. 

On Twitter, Sanders maintained his first place ranking with an overall eValue score of 83.71 and the highest Engagement score. Additionally, Sanders had the highest favorites and retweets per 1,000 fans and the most active user base, highlighting his loyal fan base. Tweeting about gun control, education for low and middle-income children and combatting bigotry in the aftermath of this week's events in Paris, Sanders maintained his stance on many issues which is something that resonated well with his supporters. Clinton came in second overall with an eValue score of 80.08 and also scored the highest for both Impact and Responsiveness.

For both channels, third-place candidate Mark O'Malley ranked last in all categories with all his scores falling below the group average.

 
Rankings of Highest Follower Growth for Democratic Candidates on Facebook and Twitter Based on the November 14th, 2015 Debate:
 
Ranking   Facebook   Twitter
1 Hillary Clinton Bernie Sanders
2 Bernie Sanders Hillary Clinton
3 Martin O'Malley Martin O'Malley

Source: Engagement Labs 2015 rankings of Democratic Candidates' follower growth on social media

"Follower growth is a main point of interest for this election with so many candidates turning towards social media during and between debates to connect with potential voters. With Clinton leading on Facebook, she also secured the highest follower growth, gaining more than 9,000 new followers -- approximately 6,000 more than Sanders. As the leader on Twitter, Sanders did grow his following more than 14,000 individuals. The follower growth difference on Twitter was significantly smaller though, with Clinton coming in a close second with approximately only 200 less followers," noted Segal.

Engagement Labs also found that Republican candidate Donald Trump took the lead for follower growth on both social media channels gaining more followers than any of the Democratic candidates during the debate with more than 21,000 followers on Twitter and almost 18,000 followers on Facebook.

About Engagement Labs

Engagement Labs (TSX VENTURE: EL) offers intelligent 'Total Social' data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs' tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.

Engagement Labs' eValue™ Analytics tool is the global benchmark for social media scoring. eValue's proprietary data technology offers real-time analysis to measure a brand's social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 -- an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.

Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ.

www.engagementlabs.com / www.kellerfay.com

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