The Hilton Family

The Hilton Family

August 16, 2007 11:00 ET

Hilton Family of Hotels in Canada Offers Preferred Rates to Travellers Ages 50 Plus

BEVERLY HILLS, CALIFORNIA--(Marketwire - Aug. 16, 2007) - The Hilton Family of Hotels in Canada, including Hilton, Doubletree by Hilton, Embassy Suites by Hilton, Hampton by Hilton, Hilton Garden Inn and Homewood Suites by Hilton, is offering preferred rates to any traveller age 50 and over(i) through the Hilton Family of Hotels 50Plus program. Preferred rates may be booked through www.hiltoncanada.com/50Plus and represent 10% off the Best Available Rate(iii) at participating hotels.(ii)

"There is a growing demand for a high-quality hotel experience among consumers ages 50-plus in Canada, a segment that represents the fastest growing age group in the country and one that has taken 38 percent of all trips within the last three years," said Lisa Fera, director of marketing, Canada, Hilton Hotels Corporation. "Because we greatly value their business, the Hilton Family of Hotels is providing an unmatched hotel experience enhanced by 10 percent off the Best Available Rate, providing travellers 50 and over more flexibility and accommodations choices while travelling for leisure."

To stimulate more awareness about the Hilton, Doubletree by Hilton, Embassy Suites by Hilton, Hampton by Hilton, Hilton Garden Inn and Homewood Suites by Hilton offerings among the 50-and-over travelling segment in Canada, the Hilton Family of Hotels teamed up with www.50Plus.com in a marketing and promotions arrangement that enables travellers to gain travel tips, read editorial features and learn about travel promotions like the Hilton Family of Hotels 50Plus promotion.

Preferred rates under the Hilton Family of Hotels 50Plus program are available via www.hiltoncanada.com/50Plus, through a professional travel agent and by calling the toll-free reservations numbers for the Hilton Family of Hotels, including 1-800-HILTONS, 1-800-222-TREE, 1-800-EMBASSY, 1-800-HAMPTON, 1-877-STAYHGI and 1-800-HOMEWOOD.

About Hilton Hotels Corporation

Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with more than 2,800 hotels and 480,000 rooms in 76 countries and territories, including 100,000 team members worldwide.

The More than 2,300 hotels are owned, managed or franchised in North America with company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton®, Conrad® Hotels & Resorts, Doubletree by Hilton™, Embassy Suites by Hilton™, Hampton Inn by Hilton™, Hampton Inn & Suites by Hilton™, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton® and The Waldorf-Astoria Collection®.

The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com.

(i) Guests must show proof of age with valid identification or CARP membership card upon check-in.

(ii) Subject to availability at participating hotels.

(iii) Best Available Rate (BAR) is the applicable rate based on the arrival/departure and length-of-stay pattern for specific dates of stay (and are unique to the time of purchase). BAR rates are unrestricted, non-qualified rates, and exclude discount or negotiated rates not available to the general public, including but not limited to, membership, corporate , or government rates, promotional rates, group rates, packages, or other unpublished rates, and rates available on "opaque" websites.

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