SOURCE: Firepond, Inc.

December 06, 2007 09:00 ET

Hino Trucks Goes Live With Firepond to Enable Error-Free Configuration, Pricing and Quoting for a More Effective Sales Process

FRAMINGHAM, MA--(Marketwire - December 6, 2007) - Firepond, Inc. (OTCBB: FPND) announces that Hino Trucks, the U.S. distribution arm of Hino Motors Ltd., goes live with its Firepond CPQ™ OnDemand multi-tenant application. Firepond's application at Hino Trucks is fully integrated with's sales force automation and partner relationship management applications. This integrated solution is used by over 165 dealers -- providing Hino Trucks with complete real time visibility into the entire lead to fulfillment sales process.

Hino dealers simply log in to Hino Trucks' dealer system, HinoNet, and through a single sign-on process with Salesforce PRM and Firepond CPQ OnDemand, can create their own quotations for self generated leads or for leads produced by Hino Trucks to create an error-free, self guided quote in minutes. Because the Firepond CPQ OnDemand solution is seamlessly linked to the Salesforce PRM and SFA applications, Hino's district sales managers may also create their own quotes and proposals as well as manage their pipeline in real time.

"We used a CD-based configuration product in the past, but it was very hard to update and limited in what it enabled us to do," said Glenn Ellis, National Manager of Sales and Marketing Administration, Hino Motors Sales. "Firepond CPQ OnDemand's flexibility and ease of use will allow us to not only perform the complex calculations we need, but also to ensure our dealers can quickly and easily produce error-free orders directly without our assistance."

"We are pleased to have Hino Trucks as a customer. Firepond CPQ OnDemand is ideal for the specific needs of manufacturers like Hino Trucks," said Bill Santo, Firepond CEO. "Built on our many years of experience, our solution can easily manage the complexities of manufacturers' configuration and quoting processes. We are focused on improving our subscribers' user experience to drive user adoption, and Firepond CPQ OnDemand, our multi-tenant configure-price-quote application, will provide Hino Trucks with the lowest cost, unparalleled feature-rich application in the industry."

About Hino Trucks

Hino Motors Sales U.S.A., Inc. (HMS) is the Detroit, MI headquartered distribution arm of Hino Motors Ltd. based in Tokyo, Japan. HMS, operating under the dba of Hino Trucks, sells and services a full product line of Class 4-7 Medium Duty Trucks through a nationwide dealer network. The trucks HMS sells in the U.S. are assembled in Long Beach, CA. HMS also operates a National Parts Distribution Center in Southaven, MS. Toyota owns controlling interest of Hino Motors Ltd.

About Firepond, Inc.

Firepond (OTCBB: FPND) is the leading provider of multi-tenant, on-demand Configure-Price-Quote™ software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy (nearly 100% of submitted orders have accurate specifications and pricing), improved proposal generation time and high user acceptance. For additional information about Firepond, visit or call 1-866-UCONFIG (826-6344).

Forward-Looking Statement

This press release may contain forward looking statements that involve risks and uncertainties, including statements regarding our business strategy and development plans, plans for entering into new businesses, anticipated sources and uses of funds and other statements regarding our plans, objectives, expectations and intentions that are not historical facts. Because these forward-looking statements involve risks and uncertainties, actual results could differ materially from those discussed in this press release. These risks and uncertainties are described in greater detail in the reports that we file with the Securities and Exchange Commission. Our actual results, performance or achievements may vary materially from those expressed or implied in any forward-looking statements. All forward-looking statements reflect our beliefs and expectations as of the date of this press release and should not be relied upon as representing our views as of any subsequent date. While we may elect to update these forward-looking statements publicly at some point in the future, we specifically disclaim any obligation to do so, whether as a result of new information, future events or otherwise.

Firepond is a registered trademark of Firepond, Inc. CPQ and configure-price-quote are trademarks of Firepond, Inc.

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