SEE Eyewear

June 27, 2012 12:02 ET

"Hip Without the Rip" Expands in San Francisco

The Nation's Most Visible and Largest Boutique Fashion Eyewear Retailer Opens a Second Location

SOUTHFIELD, MI--(Marketwire - Jun 27, 2012) - San Francisco's fashion eyewear scene just got more "fashionomically correct" with SEE opening a second location in the area. The boutique retailer's newest location is located in The Palace Hotel (651 Market Street). This is the second store for SEE in San Francisco (the first is located at 2100 Union Street at Webster), joining the successful lineup of SEE stores in New York City, Los Angeles, South Beach, Boston, Chicago, Denver, Washington D.C., Nashville, Charleston and Birmingham, Michigan.

The new store is open Monday through Friday 10 a.m. - 7:00 p.m., Saturday 11 a.m. - 6 p.m. and Sunday 12:00 - 5:00 p.m. The store's phone number is (415) 284.4554.

After SEE's incredible success on Union Street in the Marina / Cow Hollow District, SEE sought to expand its presence in San Francisco by tapping this particular location on Market Street on the street level of The Palace Hotel, drawing from both the trendy shoppers from adjacent Union Square and those in the bustling Financial District.

"Adding another San Francisco location was a no brainer," explains founder, Richard Golden. "The area is big enough to support two stores, has the perfect mix of independents and national retailers, plus the market is incredibly savvy and wants a high fashion, reasonably priced eyewear option."

Innovation and Aggressive Growth Strategies
"The bottom line is, we're having fun!" continues Golden. "We're enjoying blazing a new trail, building an iconic brand and truly changing the way consumers view purchasing unique fashion eyewear." With an innovative retailing concept and sleek store design, the SEE boutique offers a fresh outlook on eyewear. In addition to an unmatched, exclusive selection and value proposition, SEE displays merchandise openly to encourage shoppers to experiment with their large frame selection without having to rely on salespeople to unlock doors and cabinets.

"We set out to develop a gouge free environment for people who appreciate trendy luxury eyewear without the ridiculously absurd price tag. Sourcing directly from the world's most forward thinking designers allows SEE to bring true value to the consumer. Thus SEE's slogan... hip without the rip," adds Golden.

Voted "Best Eyewear" in major publications' Readers' Polls in fashionable cities from coast to coast (including the past three years running on the Channel 7's Bay Area A List), SEE has been featured in Vogue, InStyle, GQ, Marie Claire, Elle, O Magazine, WWD and countless other fashion magazines both nationally and internationally.

About SEE
SEE (Selective Eyewear Elements) was conceived by Richard Golden, an optical pioneer, as a prototype optical boutique with the mission of changing the rules forever by making the purchase of "cool" eyewear a fashionably and economically correct experience. SEE's collection is handpicked and made exclusively for the company by the top artisans in the world, allowing customers to enjoy fashion forward styles at 1/3 to 1/2 of what they normally pay for comparable high quality, high fashion prescription and non-prescription eyewear. Each SEE boutique openly showcases the glasses, allowing shoppers to freely try on the extensive selection of unique, one of a kind frames.

SEE operates 27 stores nationally, with two more yet to be announced. For more information, please visit or contact Natalia Seidel at (415) 538.9363 (

Contact Information

  • Contact:
    Natalia Seidel
    Arieff Communications
    Email Contact