SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

March 26, 2013 08:00 ET

Hipcricket Begins Delivering Exclusive Experiences to Brands and Agencies Through Contextually Relevant Popular Games

Innovative Partnership With Grantoo Brings Brands, Games and Social Media Together

NEW YORK, NY--(Marketwire - Mar 26, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing company and subsidiary of Augme® Technologies, Inc. (OTCQB: AUGT) (or "Augme"), today announced that it has begun delivering exclusive sponsorship packages to brands and agencies through contextually relevant popular mobile games. Through an innovative partnership with Grantoo, brands, gamers and social media are brought together to drive consumer engagement and opportunities for Hipcricket clients to monetize.

Grantoo is a social gaming platform where mobile users play games and challenge their friends via Facebook, Twitter and e-mail, all for free. It integrates with top mobile games such as iBasket, which has over 15 million downloads. Grantoo incorporates viral and social features through innovative multiplayer and tournament technology. Grantoo is a Yetizen company with direct access to over seven-thousand mobile app game developers and hundreds of millions of game downloads around the world.

Through sponsored competition that can include branded welcome pages, player leaderboards standard ad units and custom integration, brands can have total brand ownership and incorporate their philanthropic efforts in the program. Everything is powered by Hipcricket's mobile intelligence engine within the AD LIFE® platform with industry-leading real time applied analytics to ensure maximum gamer/brand engagement and campaign ROI.

"After looking at all potential partners in the industry, it was a no-brainer to choose Hipcricket," said Dimitri Sillam, Grantoo co-founder. "Grantoo provides the most innovative mobile gaming platform for mobile advertising and Hipcricket's strong relationship with already building mobile advertising and marketing programs for Fortune 500 clients made this agreement a natural for both companies. Games accounts for 50 percent of the time spent on mobile and will represent a $14B industry by 2016. The Grantoo and Hipcricket partnership will change the way brands are marketing on mobile games and will increase the revenue for the game developer ecosystem. It's a win-win situation."

This will add to Hipcricket's industry leading targeting capabilities by enabling brands to continue dialogue and engage with consumers by leveraging sophisticated targeting in mobile games. Measurement of these programs come via coupon redemption, opt-ins, time spent within games, video completed views and more.

"This exclusive partnership with Grantoo allows us to bring a unique in game sponsorship offering to our advertisers," said Doug Stovall, Hipcricket Executive Vice President -- Sales and Services. "Hipcricket is responding to our clients' needs by offering opportunities to get closer to the customer by leveraging mobile intelligence garnered through the AD LIFE® platform and partners like Grantoo."

About Hipcricket
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTCQB: AUGT), is the one-stop mobile advertising and marketing company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., MillerCoors, Clear Channel) across an industry-leading 250,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

Contact Information