SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

March 25, 2014 08:00 ET

Hipcricket CEO Ivan Braiker to Share Thirty Years of Media and Broadcasting Experience at National Association of Broadcasters Show

Braiker to Discuss How Hipcricket's Innovative Mobile Technology Engages Listeners & Helps Radio Stations Drive Revenue

BELLEVUE, WA--(Marketwired - Mar 25, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, will be attending the National Association of Broadcasters (NAB) Show being held on April 5-10, 2014 in Las Vegas, Nevada.

Hipcricket CEO Ivan Braiker will participate in the "Radio - The First Modern Mobile Medium: Making Connections and Staying Alive" panel along with executives from Geller Media and LDR Interactive. The panel, part of the Broadcast Education Association's speaking line-up at NAB, will discuss how to utilize mobile technologies across multiple mediums to keep listeners engaged and help stations drive revenue.

"Hipcricket was founded with the objective to provide broadcasters a more effective, yet simpler way to engage their listeners through mobile," said Braiker. "Now ten years later, we have executed over 400K mobile campaigns and count a number of the largest media and broadcast companies as our partners. Our AD LIFE® platform has helped our clients expand their audience base and keep radio a core part of listeners' everyday life."

The panel will take place on April 6, 2014 at 9:00 a.m. Pacific time in Pavilion 1 at the Las Vegas Convention Center. To schedule a meeting with Hipcricket management at the 2014 NAB Show, please email marketing@hipcricket.com.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact Information

  • Investor Relations Contact
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    (949) 574-3860
    HIPP@liolios.com

    Hipcricket Media Contact
    Adam Curtis
    Abel Communications
    (443) 869-2197 ext.142
    adam@abelcommunications.com