SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

January 30, 2014 15:24 ET

Hipcricket Engages Liolios Group to Lead New Strategic Investor Relations Campaign

BELLEVUE, WA--(Marketwired - Jan 30, 2014) -  Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), a leader in mobile engagement and analytics, has engaged Liolios Group to lead a new investor relations and financial communications program.

"As the leader in mobile engagement and analytics in the U.S., Hipcricket is uniquely positioned with patented technologies to capitalize on the growing multi-billion dollar data-driven marketing industry," commented Ivan Braiker, CEO of Hipcricket. "For this reason, it's important for the investment community to understand Hipcricket's value proposition and the tremendous opportunity on the horizon."

"Given our market leading position and favorable tailwinds, we believe our shareholders will benefit from an experienced team of investor relations professionals that can help us effectively navigate the capital markets and communicate the compelling Hipcricket opportunity to the financial community," continued Braiker. "Liolios Group brings a proven track record of helping growth companies like Hipcricket enhance shareholder value by delivering the right message to the right audience and building high quality, long-term relationships in the investment community."

Liolios Group will work closely with management to develop and execute a comprehensive capital markets strategy as well as introducing the company to investors and key influencers in the financial community. Ongoing activities will include scheduling analyst meetings, roadshow presentations and procuring invitations investment conferences.

For more information about Hipcricket, please contact Liolios Group at 949-574-3860 or email HIPP@liolios.com.

About Liolios Group
Liolios Group, Inc. is a highly selective and comprehensive investor relations firm specializing in small-cap companies. The firm aims to deliver superior performance in corporate messaging and positioning, investor awareness, analyst and financial press coverage, and capital attraction. Founded in 1999, Liolios Group executives have extensive experience in finance and investments, and represent clients in a wide range of industries, including technology, digital media, consumer/internet retail, healthcare/life sciences, natural resources and business services. For more information about Liolios Group, please visit www.liolios.com.

About Hipcricket, Inc.
Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Bellevue, WA. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact Information

  • Investor Contact:
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    949-574-3860
    HIPP@liolios.com