BELLEVUE, WA--(Marketwired - Apr 22, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has enhanced its AD LIFE® platform with new features that integrate mobile and social interactions between brands and consumers across key social networking platforms, including Facebook, Instagram, Twitter and YouTube. The new AD LIFE feature allows companies to deliver a seamless brand experience across their social and mobile channels.
By using intelligent filtering, only relevant mobile and social content is introduced into the AD LIFE's conversation engine. This helps brands and agencies render only the content that advances business and marketing objectives, while filtering out irrelevant messaging.
"Understanding how consumers interact with your brand across multiple platforms is critical to optimizing visibility as well as creating consistent audience engagement and loyalty," said David W. Hostetter, chief technology officer at Hipcricket. "AD LIFE's new features give brands and agencies greater insight into consumers' engagements happening across multiple social media touch points. Brands can now analyze data in real-time from one dashboard and leverage the user-generated content in their mobile marketing and advertising efforts to advance their business and marketing objectives."
Hipcricket recently implemented the streamlined engagement features for a large food brand that wanted to boost its brand visibility. Using the AD LIFE platform, the brand monitored hashtags from various social networking sites, including Facebook, Instagram, Twitter and YouTube. The seamless interaction across channels resulted in more consistent brand messaging, while allowing the brand to capture materially better engagement metrics and increase campaign ROI.
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.
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