SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

April 22, 2014 08:00 ET

Hipcricket Enhances AD LIFE Platform to Connect Mobile and Social Networking Interaction

New Feature Unifies Mobile and Social Conversations to Streamline Brand Interactions

BELLEVUE, WA--(Marketwired - Apr 22, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has enhanced its AD LIFE® platform with new features that integrate mobile and social interactions between brands and consumers across key social networking platforms, including Facebook, Instagram, Twitter and YouTube. The new AD LIFE feature allows companies to deliver a seamless brand experience across their social and mobile channels.

By using intelligent filtering, only relevant mobile and social content is introduced into the AD LIFE's conversation engine. This helps brands and agencies render only the content that advances business and marketing objectives, while filtering out irrelevant messaging.

"Understanding how consumers interact with your brand across multiple platforms is critical to optimizing visibility as well as creating consistent audience engagement and loyalty," said David W. Hostetter, chief technology officer at Hipcricket. "AD LIFE's new features give brands and agencies greater insight into consumers' engagements happening across multiple social media touch points. Brands can now analyze data in real-time from one dashboard and leverage the user-generated content in their mobile marketing and advertising efforts to advance their business and marketing objectives."

Hipcricket recently implemented the streamlined engagement features for a large food brand that wanted to boost its brand visibility. Using the AD LIFE platform, the brand monitored hashtags from various social networking sites, including Facebook, Instagram, Twitter and YouTube. The seamless interaction across channels resulted in more consistent brand messaging, while allowing the brand to capture materially better engagement metrics and increase campaign ROI.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

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