SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

December 03, 2014 08:00 ET

Hipcricket Helps Virginia Lottery Players Get One Step Closer to Realizing Their Dreams of Becoming a Millionaire

Players Stay Engaged With the New Year's Millionaire Raffle Through Proactive Mobile Messages and Engagement

BELLEVUE, WA--(Marketwired - Dec 3, 2014) -  Hipcricket, Inc. (OTCQB: HIPP), the leader in mobile engagement and analytics, today announced the Virginia Lottery has taken its mobile experience to the next level with the use of proactive raffle ticket alerts. Through the AD LIFE® platform, the Virginia Lottery is able deliver its players a mobile experience that will increase interaction.

"This new tool for players is like having someone check your tickets for you," said Gweneth Dean, director of marketing at Virginia Lottery. "With Hipcricket, we've taken our mobile experience to the next level by providing proactive raffle results once the drawing has occurred, so our players know if they've become the newest Virginia millionaire."

The Virginia Lottery has transformed its game experience by keeping its players engaged through the innovative use of mobile game alerts. Once players have purchased a Virginia's New Year's Millionaire Raffle ticket, they can text 'RAFFLE' followed by their ticket number to 82568, which is followed by a confirmation text that the information has been securely stored. On January 1, 2015 players who submitted their details will automatically receive a text notification stating whether or not they hold a winning raffle ticket.

"The Virginia Lottery is known for innovation and this new mobile marketing initiative is no different," said Doug Stovall, president and chief operating officer at Hipcricket. "Mobile is a natural way for the lottery to develop an on-going relationship with its players through text messaging. This type of preferred interaction will ultimately enhance the overall gaming experience and encourage players to continue to support the state's lottery system."

Virginia's New Year's Millionaire Raffle offers some of the best chances of winning $1 million from the Virginia Lottery. Only 330,000 tickets will be sold, making the chances of winning one of the three top prizes 1 in 110,000. In addition, there will be six $25,000 winners and 300 winners of $500. Winners will be announced at 2:00 p.m. on January 1, 2015. Tickets are available at all Virginia Lottery retailers.

About Hipcricket
Hipcricket, Inc. (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

About the Virginia Lottery
When it comes to education, the Virginia Lottery is game. In fact, it's the reason we play. We generate more than $1.4 million per day for Virginia's K-12 public schools. Operating entirely on revenue from the sale of Lottery products, the Virginia Lottery generated more than $538.6 million for Virginia's public schools in Fiscal Year 2014. For more info, visit our website, like us on Facebook, follow us on Twitter and check us out on YouTube. Please play responsibly.

Contact Information

  • Hipcricket Media Contact
    Andrea Mocherman
    Hipcricket, Inc.
    (425) 449-4283

    Investor Relations Contact
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    (949) 574-3860