SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

February 27, 2013 08:00 ET

Hipcricket Introduces New Mobile Ad Units for Brands to Drive Sales, Engagement, and Loyalty

Brands Can Now Employ Familiar Methods of Driving Awareness and Customer Engagement With New Scratch & Win and Mobile Coupon Ad Units

NEW YORK, NY--(Marketwire - Feb 27, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing and subsidiary of Augme® Technologies, Inc. (OTCQB: AUGT), announced today the release of two new mobile advertising units that provide brands with additional ways to drive sales, engagement, and loyalty through the Company's patented AD LIFE® platform.

Scratch & Win and mobile coupons complement Hipcricket's existing innovative ROI-producing ad units within Hipcricket's AD LIFE® platform including mobile banners, mobile video, interstitials, rich media, and custom ad units. Each of these units empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle -- both pre-and post-click -- across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.

The Scratch & Win product combines Hipcricket's AD LIFE® platform with its AD SERVE® and SiteBuilder product capabilities and sweepstakes engine to turn a mobile device into a "Scratch To Win" card. It provides a unique form of fun, interactivity between brand messaging and the consumer, taking full advantage of the smartphone and tablet's touchscreen capabilities.

A global consumer packaged goods (CPG) company partnered with a distributor to run a Hipcricket Scratch & Win campaign initiated by a text message or QR code.

Incorporation of Scratch & Win technology into the ad unit itself gives brands a powerful tool to immediately engage their audience. The solution's flexibility and adaptability lend itself well to other use case scenarios including scratch to reveal a new product launch, expose a secret message, unlock clues, answer trivia and many other types of imaginative and engaging situations.

Hipcricket's new mobile advertising coupon ad unit replaces the clumsiness of hunting and storing paper coupons with digitally accessible offers right from the ad unit to their mobile device. The mobile coupons can be as basic as an all-purpose code or as advanced as a single-use promotion code (SUPC).

"The introduction of these innovative ad units adds to the impressive utility of our AD LIFE® platform and gives brands more flexibility and creativity in reaching customers and prospects," said Doug Stovall, Hipcricket Executive Vice President, Sales and Services. "Each of Hipcricket's solutions are turnkey from strategy to execution and post click analytics. We continue to provide innovative creative solutions to help our partners build brand awareness and drive sales through mobile advertising."

About Hipcricket
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTCQB: AUGT), is the one-stop mobile advertising and marketing company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Clear Channel) across an industry-leading 250,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

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