SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

February 11, 2014 08:00 ET

Hipcricket Maintains Competitive Advantage With Industry Leading 400,000 Mobile Campaigns

Mobile Engagement and Analytics Leader Completes Record 150,000 Campaigns in Calendar 2013

BELLEVUE, WA--(Marketwired - Feb 11, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, reported that it has executed more than 400,000 mobile advertising and marketing campaigns through its industry-leading AD LIFE® platform to date. This milestone marks the most campaigns completed in the industry since its founding in 2004, reflecting Hipcricket's industry leadership and unparalleled technology platform.

These campaigns service hundreds of unique clients. Among these are 26 Fortune 100 companies including Ford Motors, Google, Mondelēz International and Costco. Recent campaign highlights include:

"We continue to be the mobile advertising and marketing company the industry turns to for inspiration and guidance," said Ivan Braiker, Hipcricket CEO. "Our cutting edge mobile engagement and analytics platform AD LIFE®, provides customers a better and more complete picture of their return on investment. We're constantly challenging clients to do more because we can show them how well mobile works. This is the Hipcricket advantage we will continue to leverage throughout 2014 and beyond."

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact Information

  • Investor Relations Contact
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    (949) 574-3860
    HIPP@liolios.com

    Hipcricket Media Contact
    Adam Curtis
    Abel Communications
    (443) 869-2197 ext.142
    adam@abelcommunications.com