SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

December 06, 2012 08:00 ET

Hipcricket Performance Drives Three-Year Contract Extension With Griffin Communications

Oklahoma Stations to Continue to Provide Viewers With Information via Mobile Devices

NEW YORK, NY--(Marketwire - Dec 6, 2012) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing and subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT) (or "Augme"), today announced that it has signed a three-year renewal with Griffin Communications L.L.C., which provides statewide coverage through television stations in Oklahoma City and Tulsa. The agreement extends the broadcast company's outreach to viewers via any mobile platform or device with such vital information as school closures and severe weather targeted to a listener's zip code.

Griffin Stations News 9 in Oklahoma City and News On 6 in Tulsa provide a variety of opt-in alerts including local, national or international breaking news, weather forecasts and alerts, school closures, high school and college football scores, and morning and afternoon headlines.

Since March 2009, the stations have increased time spent viewing (TSV) by opting in Oklahomans to receive programming information they seek. Griffin entities have also monetized the mobile efforts through keyword driven client sales promotions and advertiser or station sponsored campaigns.

"Part of our mission at Griffin Communications is to deliver timely, useful news and information relevant to the passions of Oklahomans, accessible through any device: TV, radio, Web, mobile," said Kevin Fullbright, Griffin Communications Vice President of New Media. "Hipcricket expertly enables us to fulfill our mission."

"We appreciate the loyalty shown by our partners at Griffin," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services. "Mobile connects Griffin with its viewers in personal ways and is often the 'go-to' tool when the weather turns bad or the family wants a sports score from Oklahoma's high school or college teams."

About Hipcricket
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTCBB: AUGT), is the one-stop mobile advertising and marketing company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Clear Channel) across an industry-leading 225,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

About Griffin Communications
Griffin Communications, L.L.C. is an Oklahoma-owned multimedia company, providing news and information content to Oklahomans across the state. Holdings include KWTV/News 9 in Oklahoma City and KOTV/News On 6 and KQCW/The Tulsa CW in Tulsa. Griffin's holdings also include,, and Radio Oklahoma Network, representing 40+ affiliates across Oklahoma. Griffin Communications also has developed several partnerships and strategic alliances throughout Oklahoma, including Oklahoma Community Television/Griffin Tower Company, Sooner Sports Properties and News 9 Now/News On 6 Now (Cox Communications). Griffin Communications, L.L.C. is among a few privately held media companies in the country, owned by David and Kirsten Griffin of Oklahoma City, and John Griffin of Muskogee. Griffin Communications, L.L.C. solely focuses its resources in the state of Oklahoma -- Oklahoma businesses owned and operated by Oklahomans.

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