SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

March 18, 2014 08:00 ET

Hipcricket Promotes Alan Sultan to Chief Strategy Officer

Company to Energize Marketing Efforts and Drive Competitive Differentiation With Promotion of Industry Veteran

BELLEVUE, WA--(Marketwired - Mar 18, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has recently promoted Alan Sultan from senior vice president of business development to chief strategy officer. Sultan, a mobile marketing industry expert and media entrepreneur with over 20 years of experience, will assume responsibility for Hipcricket's marketing organization. Sultan will drive the go-to-market strategy for the growing Hipcricket mobile advertising and marketing product portfolio and support the company's goal to drive revenue growth with an enhanced focus on customer engagement, strategic alliances and brand development.

"Alan brings the right talents, experiences and leadership to this new role which will help to drive our future corporate direction and thought-leadership in the mobile advertising and marketing space," said Doug Stovall, chief operating officer at Hipcricket. "Our investment in this new position reflects the company's commitment to energize its marketing organization and ensure optimum positioning and packaging for its suite of mobile engagement solutions. We expect Alan's innovative thinking and vision will continue to enhance the growth and profitability of the company."

Prior to joining Hipcricket, Sultan was founder and president of marketing company Acuity Mobile, where he focused on the introduction of data and applied analytics to the mobile ecosystem. In 2009, he led the acquisition of Acuity Mobile by NAVTEQ, a Nokia company, and then served as general manager of enterprise mobile marketing solutions at Nokia.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2014.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact Information

  • Investor Relations Contact
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    (949) 574-3860
    HIPP@liolios.com

    Hipcricket Media Contact
    Adam Curtis
    Abel Communications
    (443) 869-2197 ext.142
    adam@abelcommunications.com