BELLEVUE, WA--(Marketwired - Mar 18, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has recently promoted Alan Sultan from senior vice president of business development to chief strategy officer. Sultan, a mobile marketing industry expert and media entrepreneur with over 20 years of experience, will assume responsibility for Hipcricket's marketing organization. Sultan will drive the go-to-market strategy for the growing Hipcricket mobile advertising and marketing product portfolio and support the company's goal to drive revenue growth with an enhanced focus on customer engagement, strategic alliances and brand development.
"Alan brings the right talents, experiences and leadership to this new role which will help to drive our future corporate direction and thought-leadership in the mobile advertising and marketing space," said Doug Stovall, chief operating officer at Hipcricket. "Our investment in this new position reflects the company's commitment to energize its marketing organization and ensure optimum positioning and packaging for its suite of mobile engagement solutions. We expect Alan's innovative thinking and vision will continue to enhance the growth and profitability of the company."
Prior to joining Hipcricket, Sultan was founder and president of marketing company Acuity Mobile, where he focused on the introduction of data and applied analytics to the mobile ecosystem. In 2009, he led the acquisition of Acuity Mobile by NAVTEQ, a Nokia company, and then served as general manager of enterprise mobile marketing solutions at Nokia.
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2014.
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