SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

March 04, 2014 08:00 ET

Hipcricket Promotes Mobile Industry Veteran David Hostetter to Chief Technology Officer

Hostetter Strengthens Hipcricket's Engineering Team With Over 20 Years of Experience in Mobile Innovation and Big Data Monetization

BELLEVUE, WA--(Marketwired - Mar 4, 2014) -  Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has recently promoted David W. Hostetter from senior vice president of engineering to chief technology officer (CTO). A mobile advertising and marketing veteran and innovator for more than twenty years, Hostetter is a proven technology pioneer whose passion and deep expertise for data-driven, emerging technologies is evident in an extensive career portfolio of disruptive and profitable product offerings that have generated an uninterrupted flow of highly valuable, issued patents.

"Since David joined Hipcricket, he has proven to be an innovator in mobile technology and a natural leader," said Doug Stovall, chief operating officer at Hipcricket. "He possesses expert knowledge of IP creation and patent securitization, along with a thorough understanding of how data driven technologies can be leveraged to best serve our clients. These capabilities will be instrumental to Hipcricket's efforts to expand its presence in the mobile marketing and advertising industry."

As CTO, Hostetter is heavily involved in leading Hipcricket's research and development initiatives, including recently bringing Google Glass support on Hipcricket's AD LIFE® platform. Hostetter will continue to lead key development initiatives to improve how brands interact with customers through real-time data analytics to deliver personalized content to mobile devices.

During his 20 years as a mobile advertising and marketing executive, Hostetter has been at the forefront of big data, digital media and machine scalability at global companies, including Microsoft, Loudeye (acquired by Nokia) and MOD Systems. Prior to Hipcricket, Hostetter served as CTO of Fabric Worldwide, a leading data management platform, where he managed a global team that built optimization and data tools for marketers to manage digital campaigns across various channels. 

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2014.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact Information

  • Investor Relations Contact
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    (949) 574-3860
    HIPP@liolios.com

    Hipcricket Media Contact
    Adam Curtis
    Abel Communications
    (443) 869-2197 ext.142
    adam@abelcommunications.com