BELLEVUE, WA--(Marketwired - Feb 26, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has been granted three new patents by the United States Patent and Trademark Office.
The new patents expand the protection of Hipcricket's advertising and marketing technology platform's unique capabilities to deliver personalized content as users browse mobile web pages.
- U.S. Patent No. 8,458,294 - System and method for adding targeted content in a Web page: Provides the ability to add content to a web page through interaction between an active web page and a related service employing targeted content delivery. Example: Users can receive personalized web-based messaging and content based on preferences and user behavior, like specific car preferences or favorite cereal.
- U.S. Patent No. 8,539,043 - System and method for adding targeted content in a Web page: Expands on U.S. Patent No. 8,458,294 allowing brands the ability to seamlessly deliver targeted content specific to a user's interests. Example: By aggregating data across various brands, the technology identifies the user and determines their location and particular interests.
- U.S. Patent No. 8,606,874 - System and method of binding a client to a server: Supports alternate routing of data in the event the connection is lost, insuring that a user will still be able to receive content on their mobile device without interruption. Example: Increases performance and reliability of Hipcricket's ad serving business by leveraging multiple data centers.
"These patents reflect our strategy of investing in technology that enhances the unique value proposition we offer our clients and which further sets us apart from the competition," said Doug Stovall, chief operating officer at Hipcricket. "Our AD LIFE® platform engages users in unique and meaningful ways, leading to further consumer engagement, interaction and ultimately increased sales for our clients."
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.
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