SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

November 12, 2013 08:00 ET

Hipcricket Supplies Brains for Virginia Lottery's Zombie Game

SMS and Image Recognition Engage More Contestants for New Z-VA Interactive Campaign

KIRKLAND, WA--(Marketwired - Nov 12, 2013) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the one-stop mobile advertising and marketing company, is providing image recognition, MMS and SMS text messaging and database management for the Virginia Lottery's new interactive Z-VA game.

Z-VA is an immersive, virtual scavenger hunt game. Players can opt-in to receive Hipcricket-managed text messages from the Virginia Lottery alerting them to recent "zombie drops." The more zombies a player captures, the more points they accumulate. Each point is an entry for prizes drawn at the conclusion of the game.

To earn additional points, players can snap a photo of a Z-VA logo and text it to a provided short code. These images are processed by Hipcricket to determine their authenticity. Once Hipcricket's image recognition technology confirms the image, players are taken to the game and earn bonus entry points.

"We wanted a fun and interactive game that the greatest number of people could play," said Gweneth Dean, director of marketing for the Virginia Lottery. "Hipcricket's capabilities expand the reach of the game with timely text messages and image recognition. Almost everyone has a camera on their cell phone. With Hipcricket's help, they can now use it to win cash and other great prizes."

"Z-VA takes advantage of what we all do everyday: take pictures and text with our phones," said Doug Stovall, COO of Hipcricket. "With 92 percent of mobile devices having these capabilities, the Virginia Lottery can lower the barrier for participation and reach a larger audience than with a mobile app. The image recognition technology powering this game is a powerful tool for any organization looking to tap into the habits of its customers."

Z-VA is currently in operation and will run through November 15th.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), formerly Augme Technologies, Inc., provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-13.

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