SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

February 27, 2014 08:00 ET

Hipcricket Takes the Stage at South by Southwest Interactive 2014

Company to Participate in "Marketing as a Service" Panel Discussion Focused on Utilizing Data to Deliver Personalized Mobile Marketing Strategies

BELLEVUE, WA--(Marketwired - Feb 27, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, will be attending the 21st Annual South by Southwest Interactive Festival (SXSW), held March 7-11, 2014 in Austin, Texas.

Hipcricket Chief Operating Officer Doug Stovall will participate in the "Marketing as a Service" panel, along with representatives from Team Detroit and Digitara Interactive. The panel will discuss how real-time data is revolutionizing mobile marketing strategies to deliver highly targeted, personalized interactions with their customers.

"There is no better place to interact with some of the world's most influential and creative mobile minds than SXSW," said Stovall. "We're honored to be part of this elite group invited to discuss how data and technology is revolutionizing the way marketers can deliver more relevant and personalized mobile experiences to their customers."

The "Marketing as a Service" panel will take on March 7, 2014 at 12:30 p.m. Central time in the Main Room at Wanderlust located at 206 E. 4th Street, Austin, TX 78701. To register for the panel, go to SXSW.com.

To schedule a meeting at SXSW with the team from Hipcricket, please email marketing@hipcricket.com.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

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