SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

February 04, 2014 08:00 ET

Hipcricket to Attend Mobile World Congress 2014

Company Will Showcase Technology Capabilities at World's Largest Mobile Industry Conference

BELLEVUE, WA--(Marketwired - Feb 4, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, today announced it will showcase its award-winning AD LIFE® mobile engagement platform and discuss its advanced analytics capabilities at Mobile World Congress 2014. CEO Ivan Braiker and COO Doug Stovall will attend the event held in Barcelona, Spain from February 24 - 27.

Hipcricket will attend Mobile World Congress (MWC) as part of the Choose Washington delegation. Mr. Braiker and Mr. Stovall will be located and available for meetings in the App Planet, Hall 8.1, Stand 8.1A11.

"Mobile World Congress is the premier international event for the mobile technology, marketing and advertising industries," said Ivan Braiker, Hipcricket CEO. "It's a great opportunity for us to share our industry-leading AD LIFE technology with the world's leading companies, capitalize on emerging trends and help guide the direction the industry will take. This is an exciting time for mobile and Hipcricket continues to be at the forefront of innovation, bringing value and critical data insights to major Fortune 500 companies."

"Seattle continues to thrive as a hotbed for cutting edge technology companies such as Hipcricket," said Wistar Kay, Washington State Department of Commerce Information & Communication Technology (ICT) Business Development Manager. "The members of our delegation to Mobile World Congress help to showcase that we have the companies and experts to grow this important sector of our economy and attract international talent, investors and capital to Washington State."

To pre-arrange an appointment with Hipcricket at the MWC 2014, please contact Philippe Poutonnet (

For further information about the Choose Washington's MWC delegation, please visit:

About Hipcricket, Inc.
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Bellevue, Wash. For additional Hipcricket news and information, please visit or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact Information

  • Investor Relations Contact:
    Matt Glover or Michael Koehler
    Liolios Group, Inc
    (949) 574-3860

    Hipcricket Media Contact
    Adam Curtis
    Abel Communications
    (443) 869-2197 ext.142