SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

February 19, 2014 08:00 ET

Hipcricket to Bring Mobile Marketing to Google Glass and Other Wearable Devices

AD LIFE® Platform Automatically Renders Mobile Campaigns Across 7,000+ Device Types and Screen Sizes to Deliver a Seamless Mobile Experience

BELLEVUE, WA--(Marketwired - Feb 19, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, today announced its AD LIFE® platform now supports website rendering and text messaging technology across wearable technology, like Google Glass. Hipcricket's AD LIFE platform is used by internationally recognized brands and agencies to power successful mobile marketing campaigns and increase consumer interaction through mobile marketing, advertising and analytics in a single, easy to manage dashboard.

According to Canalys, 2014 will be the year that wearables become a key consumer technology, as the smart band segment is estimated to reach 8 million annual shipments. Canalys estimates that this number will grow to over 23 million units by 2015, and over 45 million by 2017. Wearable technology is expected to include products such as Google Glass and the iWatch as well as other medical technologies. This shift in consumer habits will mirror the evolution from desktop to mobile devices such as smartphones and tablets.

"We believe mobile will evolve to become seamlessly integrated with our everyday actions in the form of wearable technology," said Doug Stovall, chief operating officer at Hipcricket. "With this evolution, consumers demand simple, seamless and secure mobile experiences. AD LIFE allows brands and agencies to meet this demand and deliver a seamless mobile experience regardless of the user's device. This ability uniquely positions our clients to capitalize on the next generation of mobile marketing."

The AD LIFE platform currently supports over 7,000 device types and screen sizes allowing brands and agencies to easily reach their audience on the device of their choice without additional time-consuming development work, leading to better performing campaigns and increased return on investment.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact Information

  • Investor Relations Contact
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    (949) 574-3860

    Hipcricket Media Contact
    Adam Curtis
    Abel Communications
    (443) 869-2197 ext.142