SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

June 24, 2014 08:00 ET

Hipcricket to Launch New Sponsored Data Program, Consumers Benefit

Breakthrough Offering Provides Brands With the Ability to Increase Mobile Engagement and Brand Affinity by Paying for Customers' Data Charges

BELLEVUE, WA--(Marketwired - Jun 24, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, today announced the launch of its new program that enables advertisers and publishers to increase customer engagement and conversion by covering mobile data fees customers accrue when accessing branded content. The program is now available to eligible AT&T (NYSE: T) postpaid and session-based smartphone and tablet users in the United States.

The AT&T Sponsored Data* program helps to remove barriers between brands and consumers while encouraging AT&T eligible customers to explore all that their mobile device offers. Hipcricket's 10 years of mobile marketing and advertising leadership, paired with its hundreds of brand and agency clients is an ideal channel for using this new product to increase the opportunity to connect advertisers to customers.

"This program provides an innovative way to encourage mobile engagement through sponsored data, greatly increasing the likelihood consumers will view or click on a branded content," said Doug Stovall, president and chief operating officer at Hipcricket. "Mobile as a marketing channel will continue to grow with the proliferation of connected devices. This program puts marketers in control of how they engage their consumers in a highly personalized manner."

Brands participating in the program will be able to sponsor the data usage of eligible AT&T customers for specific content in mobile advertising. This allows customers to enjoy mobile content without worrying about exceeding their monthly data limits and ultimately creates a brand "halo" effect to drive loyalty. For mobile marketers, the program promotes greater brand affinity and a more transparent value exchange with consumers.

* Sponsored Data is available to post-paid and session-based customers who have an active AT&T data plan, a 4G (HSPA+ and LTE) capable device, and access the Sponsored Data over AT&T's domestic wireless network. Data usage that flows through a proxy may be deducted from customers' data plan allowance. Other limitations and restrictions may apply. See the FAQ tab for details. http://www.att.com/att/sponsoreddata/en/index.html#fbid=_2tOL4Gx4sG

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2014 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

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