SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

May 13, 2014 08:00 ET

Hipcricket to Speak at the Digital Summit Atlanta on May 21

Hipcricket's Glenn Stansbury to Discuss How Brands and Agencies Can Leverage Intelligent Data to Deliver Real-Time, Personalized Mobile Marketing and Advertising Campaigns

BELLEVUE, WA--(Marketwired - May 13, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, will be a featured speaker and sponsor at the Digital Summit Atlanta, a premier digital strategies forum, on May 20-21, 2014 in Atlanta, Georgia.

Hipcricket's Glenn Stansbury will speak during the "Emerging Mobile Marketing Opportunities" track to discuss how real-time data is revolutionizing mobile marketing strategies to deliver highly targeted, personalized interactions with consumers.

"The next growth phase of mobile marketing is understanding and applying data in real time to deliver powerful experiences between the consumer and brand," said Glenn Stansbury, vice president at Hipcricket. "Hipcricket's unique position in the mobile ecosystem allows us to empower leading brands to build new opportunities, resulting in more immersive consumer experiences, as well as strengthening brand loyalty and generating new revenue opportunities for our clients."

The panel will take place on May 21, 2014 at 2:30 p.m. Eastern time at the Cobb Energy Performing Arts Centre. To schedule a meeting with Hipcricket management at Digital Summit Atlanta, please email marketing@hipcricket.com.

About Digital Summit
Digital Summit is a premier digital strategies forum in the U.S. The goal of Digital Summit is to educate and promote forward thinking and thought leadership on topics related to internet business and marketing in a forum for leading digital professionals to come together for additional networking and professional development.

Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. For more information, visit www.digitalsummit.com

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

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