SOURCE: Hipmunk


April 24, 2014 08:00 ET

Hipmunk Survey Reveals More Than 70 Percent of Travelers Still Planning Summer Vacation

Results Include Most Popular Summer Travel Holiday, Favorite Budget Tactics and Most Anticipated Trends

SAN FRANCISCO, CA--(Marketwired - Apr 24, 2014) - Hipmunk, the fastest and easiest way to plan travel, polled nearly 4,000 people from April 1-3, 2014 about summer vacation travel and found that 71 percent are still planning their vacations, 22 percent are booked and ready to go, and 7 percent aren't taking a vacation this year. In the midst of summer travel planning season, the survey exposes current travel preferences of Millennials, Generation Xers, seniors, singles, and parents, while covering topics from top travel trends to favorite destinations. 

According to the study, cost isn't the most common factor keeping respondents from enjoying a summer getaway. Of the 7 percent not traveling, 57 percent point to lack of free time as the reason they're staying home this summer. And for Millennials not traveling, that percentage is 68 percent.

The survey also found that interest in travel technology is growing. 54 percent of respondents are eager for more wi-fi enabled planes and 34 percent are excited to check into hotel rooms with smartphones. In addition, 32 percent of parents would like to try self-service check-in kiosks at car rental locations.

"Travel can be so agonizing," said Adam Goldstein, co-founder and CEO of Hipmunk. "When people are directing the process themselves -- say, by checking in to a flight or hotel on their phone -- at least they feel like they have some degree of control."

Additional survey findings include:

Holidays and Destinations

  • Fourth of July is the most popular summer travel holiday, with more than 40 percent heading out of town to celebrate, compared to 27 percent for Memorial Day and 33 percent for Labor Day.
  • For a vacation that leaves a lasting impression, parents should head to Orlando or the great outdoors. Adults surveyed would have most enjoyed a summer vacation to Disney World (44 percent) or a national park like Yellowstone (19 percent) when they were kids.
  • For those looking for a summer romance, location is key. Single women prefer the beach scene (37 percent, in contrast to 27 percent of single men) while single men prefer urban destinations (30 percent, compared to 22 percent of single women).

Budget and Savings

  • Flying mid-week is the most popular budget tactic with 69 percent of travelers willing to fly mid-week for cheaper fares.
  • Red-eye flights are a popular money-saving option and Millennials are most likely to make use of them. Approximately 54 percent of Millennials are willing to fly overnight compared to only 34 percent of Generation Xers.
  • 18 percent of respondents are willing to book their hotel last-minute to take advantage of tools like Hipmunk's Tonight Deals, which offers up to 60 percent off of regular rates.

Travel Trends

  • Millennials are the most adventurous age group, with 36 percent interested in space tourism. Only 24 percent of Generation Xers and 15 percent of seniors are interested in leaving the atmosphere.
  • Whether it's for peace and quiet or to kick off an adults-only trip, 33 percent of respondents are interested in child-free zones on flights.
  • Travel frequency just might increase if "Rover" could easily come along. About 53 percent of pet owners would travel more often if it were easier to travel with their pets.


  • Millennials are most tuned into reviews and ratings. 77 percent of this age group consider reviews and ratings an important part of the decision making process, compared to 67 percent of Generation Xers.
  • Price and location (in order) are the top considerations for all age groups when selecting accommodations, however, Millennials are the most price-conscious. 90 percent of Millennials rank price as the most important factor, compared to 81 percent of Generation Xers and 76 percent of seniors.
  • With 64 percent admitting to snatching miniature bottles of shampoo and conditioner, toiletries are the most popular items taken from hotel rooms. Respondents are much less likely to take slippers (5 percent), towels (4 percent) or robes (3 percent).

To learn more about Hipmunk or book your next trip, visit Download the Hipmunk Hotel and Flight App for free from the App Store and Google Play.

Hipmunk surveyed 3,819 individuals from April 1-3, 2014. Hipmunk defined Millennials as those between the ages of 18 and 34, Generation X as ages 35 to 54, and seniors as ages 55 and older. For complete survey details please contact Liz Santos at

About Hipmunk
Hipmunk is the fastest, easiest way to plan travel. The site and mobile apps save you time by comparing top travel sites so you don't have to. The unique display makes it easy to visually compare results to choose what's best for you. Hipmunk offers the most comprehensive travel search, from commercial flights, trains, and charter flights to hotels, and vacation rentals through Airbnb and HomeAway.

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