SOURCE: Hipmunk


April 02, 2015 08:00 ET

Hipmunk Uncovers What Millennial Travelers Really Want... and It's Not Housekeeping

Hipmunk Fields Second Annual Millennial Travel Habits Study

SAN FRANCISCO, CA--(Marketwired - April 02, 2015) - Better than any other travel company, Hipmunk knows what millennial travelers want. Built by millennials and with 75 percent of its employees in the millennial age range, Hipmunk is in a unique position to understand, identify, and solve millennial travel problems. As part of its second annual millennial travel habits study, Hipmunk surveyed 1,400 individuals to uncover travel preferences that set millennials apart and can help travel companies reach the influential millennial market.

"The millennial travel market is up for grabs," said Adam Goldstein, CEO and co-founder of Hipmunk. "The companies that tailor their offerings appropriately and capture the attention of millennials now, will benefit from their loyalty for years to come."

2015 Millennial Travel Outlook

The millennial will out travel other generations in 2015. The hype around this sizable market is indeed warranted.

  Millennials Generation X
Plan to check something off of bucket list in 2015 74% 60%
Plan to take more trips in 2015 than they did in 2014 63% 56%
Are likely to visit a foreign country in 2015 58% 33%

What Millennials Will Do to Save

Millennials are all about experience, but they want those experiences at a discount. And they'd go to extreme lengths to save a buck.

  Millennials Generation X
Would forego amenities like maid service or room service for a discount 80% 70%
Would sit next to the restrooms for a discount 66% 51%
Would take a seat with less legroom for a discount 51% 38%
Would stand on a flight for a discount 33% (up from 28% in 2014) 14%

What Millennials Will Spend More For

There are some things that millennials are willing to spend more for and they tend to relate to comfort and convenience.

  Millennials Generation X
Would pay more for an open bar on a plan 44% (up from 38% in 2014) 24%
Would pay more for a child-free flight 36% (up from 24% in 2014) 29%
Would pay more for a flight if it were guaranteed to be on time 28% 22%

What Millennials Want from Their Hotel Experience

Hotel brands are racing to upgrade their accommodations with the millennial traveler in mind. When it comes to hotels, in some ways millennials look a lot like generation X travelers. But hotels that focus on technology, free perks, loyalty programs, and outdoor space could have an edge. 

  Millennials Generation X
Want integration of tech throughout hotel 50% 40%
Ranked free, fast wi-fi as their top hotel perk 43% 44%
Ranked free breakfast as their top hotel perk 30% 28%
Want to be able to check in/out with smartphones 38% 32%
Want supplemental opportunities to earn points 34% 36%
Want ample outdoor space 32% 25%

What Millennials Want From Their Flight Experience

While in the air, entertainment is the number one priority for millennials. 

  Millennials Generation X
Want holiday-themed flights 83% 64%
Say the in-flight entertainment system is their top in-flight amenity 37% 31%
Would use "Tinder for Flights" if it existed 18% 9%
Say premium economy seating options are their top in-flight amenity 13% 21%
Say wi-fi is their top in-flight amenity 24% 26%

What Millennials Want from Their Airport Experience

Airports haven't entered the race for the millennial traveler, but those that make a few key upgrades could see millennials spending more time at the gate and potentially more money while there. 

  Millennials Generation X
Want nap rooms 54% 44%
Want board game rooms 33% 19%
Want a whiskey bar 32% 17%
Want an arcade 30% 16%
Want live music 32% 32%
Want a singles lounge 12% 8%

Visit the Hipmunk blog to review the complete data set and review the infographic. For travel inspiration or to book your next trip, visit Hipmunk or download the Hipmunk Flight and Hotel App for free from the App Store and Google Play. 


Hipmunk surveyed 1,400 travelers aged 18 and older from February 26 - March 5, 2015 about their travel preferences and upcoming travel plans. Millennials range from 18 - 34 years of age and generation X ranges from 35 - 54 years of age. 

Hipmunk is the fastest, easiest way to plan travel. The site and mobile apps help save time and money by comparing top travel sites to show the perfect flight or hotel at the cheapest price. Hipmunk offers the most comprehensive travel search, from commercial flights, trains, and charter flights to hotels and vacation rentals through Airbnb and HomeAway. The unique display makes it easy to visually compare results to choose the best option.

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