April 02, 2015 14:46 ET

Hippity Hop Down to BevMo! for New Store Opening in South Lake Tahoe

Grand Opening Weekend Festivities Include City-Wide, Prize-Packed Easter Eggs Handed out Across Town for Store Discounts; Wine and Beer Tastings; First 500 Shoppers in Line Before 9 a.m. Receive Gift Bag Valued at $50

SOUTH LAKE TAHOE, CA--(Marketwired - Apr 2, 2015) - BevMo!, the ultimate neighborhood specialty beverage retailer, is thrilled to announce that it is opening the doors to its newest location, conveniently located at the Y, next to TJ Maxx, at 961 Emerald Bay Road, South Lake Tahoe, Calif. on Friday, April 3 -- just in time for Easter celebrations! This beautiful location will serve as the 157th BevMo! across California, Arizona and Washington, and BevMo!'s first store in the Lake Tahoe area. The new location will offer a wide selection of incredible beer, wine and spirits, from tried-and-true favorites to craft selections, perfect for spring parties and picnics. Plus, gourmet food items, cocktail mixers, glassware, bar accessories and more will be available.

We believe shopping for beverages should be as much fun as drinking them, which is why you'll find the very best selection by knowledgeable and passionate associates, tastings every weekend, amazing recipes and party ideas on our blog, perks for our ClubBev! members, and new convenient ways to purchase your items. BevMo! also allows you to order online with pick up in store an hour later and free delivery in California for all orders over $500.

"Spring is a time for new beginnings, so in the spirit of Spring, we're delighted to open our first store in the Lake Tahoe area," said BevMo! CEO Alan Johnson. "South Lake Tahoe is a vibrant, beautiful and close-knit community, and we're so excited to join the neighborhood, just in time for Easter weekend! Make like Peter Cottontail and hop on down the bunny trail to meet all your friends at BevMo! on opening day. Our friendly and knowledgeable BevMo! associates will be happy to help you find some yummy new chocolates or the perfect wine for Easter dinner."

In true BevMo! fashion, BevMo! will host two fun and exciting events leading up to the Grand Opening. On Thursday, April 2, BevMo! will distribute 500 Easter eggs filled with goodies to pedestrians and businesses around South Lake Tahoe; 25 of these eggs will have a special $25 discount offer that can be redeemed at the new store during the grand opening weekend. Second, to celebrate the opening, the newest retail location will offer gift bags valued at $50 to the first 500 customers lined up before the store opens at 9 a.m. on grand opening day, Friday, April 3. Each gift bag will include a number of fabulous BevMo! specialty items, such as a Govino wine glass, a cocktail book to make punch bowls and pitcher drinks, cocktail shaker, koozie, BevMo! mints, True Tap corkscrew and Cheers! napkins. All are encouraged to invite friends and family to help celebrate the official store opening.

Join in the celebrations throughout the entire weekend with in-store events, demonstrations and tastings from popular brands, including Francis Ford Coppola Wines, Kenwood Vineyards, Firestone-Walker, Green Flash, Tahoe Blue, Jim Beam and more!

Full Schedule:

Friday, April 3 Tastings/Demonstration Events Include:
10 a.m. to Noon: Devaux Champagne, Firestone-Walker Brewing Co.
12:30 p.m. to 3:30 p.m.: Clos Du Bois Winery, Crabbies Alcoholic Ginger Beer, Tahoe Blue Vodka and Big Daddy's Bloody Mary Mix
4 p.m. to 7 p.m.: Francis Ford Coppola Wines, New Belgium Brewing, Jack Daniels (Engraving), Fever Tree Mixers

Saturday, April 4 Tastings/Demonstration Events Include:
12:30 p.m. to 3:30 p.m.: Meiomi Wines, 2 Towns Cider House, Kraken Rum, River City Sodas
4 p.m. to 7 p.m.: Kenwood Vineyards, Green Flash Brewing, Jim Beam (Custom Labels), Scharffenberger Chocolate

For more information about the newest California store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! blog, BevMo! Thirsty Times.

About BevMo!
BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With 157 stores across California, Arizona and Washington, BevMo! provides a uniquely friendly and welcoming environment for competitively priced alcoholic and non-alcoholic beverages and "goes with" products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. For more information on BevMo!, please visit

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