His Royal Highness Prince Al-Waleed Bin Talal and Cisco Collaborate to Advance the Consumer Entertainment Experience

RIYADH, SAUDI ARABIA--(Marketwire - January 20, 2008) - HRH Prince Alwaleed bin Talal, Chairman of Rotana Audiovisual and Chairman of Kingdom Holding Company, today conducted a meeting with John Chambers, Chairman and CEO of Cisco (NASDAQ: CSCO), in Riyadh to discuss future collaboration and the adoption of innovative technologies across the company's Rotana Entertainment division.

The two companies today worked toward a collaboration to expand the global reach of Rotana's media content through a new platform for service providers, which will take advantage of Cisco's Content Delivery System and IPTV architectures. By building strategic relationships with real estate developers, service cable and triple-play providers across the world, Rotana's customers will be able to utilize the new platform to support delivering high-definition picture quality and generate new revenue streams through expanded content availability and targeted advertising.

"Our collaboration with Cisco today comes in line with our expansion strategy and furthers our leadership in the entertainment industry," said Prince Al-Waleed Bin Talal. "Working closely with Cisco, Rotana will be able to tap into new markets and communities. Furthermore, with Cisco's Telepresence, we could introduce unprecedented entertainment experiences and bring Rotana live-like concerts to several geographic locations at the same time."

"Our collaboration differentiates Rotana as the pioneers in offering the next generation of entertainment. It also signals the transformation of the entertainment and broadcast industry in the region," commented Dr. Badr AlBadr, managing director for Cisco KSA.

The collaboration of the two companies will also enable Kingdom Holding to take advantage of Cisco's Connected Real Estate solutions for building intelligent building and infrastructure components, offering value-added services that are built on a converged IP network backbone. The solutions can reduce costs and complexity by replacing disparate networks for communications, security, and building systems with one simplified, flexible, and scalable IP network.

About Rotana

Rotana Audio Visual is the world's largest producer and distributor of Arabic music, movies and broadcasters of premium TV channels with direct operations and distributor partnership worldwide. Rotana broadcast six TV channels and provides contents to TV channels, Telecom Operators, Service Providers and Content Aggregators. Rotana is headquartered in Riyadh Saudi Arabia, with offices in Jeddah, Cairo, Beirut, Dubai and Kuwait. For more information please visit http;//www.rotana.net.

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